{"id":296970,"date":"2005-05-26T02:00:00","date_gmt":"2005-05-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ixina-un-franchiseur-efficace-6050"},"modified":"2005-05-26T02:00:00","modified_gmt":"2005-05-26T01:00:00","slug":"ixina-un-franchiseur-efficace-6050","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ixina-un-franchiseur-efficace-6050","title":{"rendered":"Ixina : un franchiseur efficace"},"content":{"rendered":"
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L’enseigne de distribution de cuisines \u00e9quip\u00e9es se d\u00e9veloppe en France et veut apporter aux franchis\u00e9s une assistance permanente et rapide.Avant l’ouverture du point de vente, le franchiseur aide le franchis\u00e9 \u00e0 \u00e9tudier la faisabilit\u00e9 du projet<\/b>, il l’accompagne pour la recherche de l’emplacement id\u00e9al et d\u00e9finit avec lui le potentiel de la zone de chalandise. Il l’assiste pour la pr\u00e9paration du dossier financier et la cr\u00e9ation de la soci\u00e9t\u00e9 puis pour l’am\u00e9nagement du point de vente : identit\u00e9 visuelle et installation avec l’aide du bureau d’\u00e9tudes d’Ixina<\/a><\/b>. Ensuite ils r\u00e9alisent ensemble la publicit\u00e9 sp\u00e9cifique d’ouverture et le recrutement du personnel, avec pr\u00e9conisation d’une formation compl\u00e8te.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A l’ouverture du magasin <\/strong>le franchis\u00e9 b\u00e9n\u00e9ficie d’une assistance personnalis\u00e9e en liaison directe avec la cellule \u00a0\u00bb produit \u00ab\u00a0, des actions de dynamisation de l’activit\u00e9 commerciale sont propos\u00e9es et l’agence de communication apporte \u00e9galement son regard professionnel.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Dans le fonctionnement courant du point de vente<\/strong> Ixina continue \u00e0 assister le franchis\u00e9 dans les domaines tels que le commercial, le marketing et la gestion : ajustement de l’assortiment produit et n\u00e9gociation des conditions d’achat, publicit\u00e9, \u00e9volution du concept, analyse des performances, suivi des comptes en phase avec les ratios valid\u00e9s sur l’ensemble du r\u00e9seau, d\u00e9veloppement informatique…<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le syst\u00e8me de franchise Ixina est fond\u00e9 sur une organisation tr\u00e8s ouverte, de type management participatif.<\/strong> Les franchis\u00e9s ont un acc\u00e8s direct \u00e0 la direction de la centrale. Un \u00a0\u00bb conseil de franchise \u00a0\u00bb est compos\u00e9 de repr\u00e9sentants du franchiseur et des franchis\u00e9s et une \u00a0\u00bb commission produits et promotions \u00a0\u00bb se r\u00e9unit chaque mois.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’enseigne de distribution de cuisines \u00e9quip\u00e9es se d\u00e9veloppe en France et veut apporter aux franchis\u00e9s une assistance permanente et rapide.Avant l’ouverture du point de vente, le franchiseur aide le franchis\u00e9 \u00e0 \u00e9tudier la faisabilit\u00e9 du projet, il l’accompagne pour la recherche de l’emplacement id\u00e9al et d\u00e9finit avec lui le potentiel de la zone de chalandise. […]<\/p>\n","protected":false},"author":1,"featured_media":292625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-296970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nIxina 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