{"id":296980,"date":"2005-04-20T02:00:00","date_gmt":"2005-04-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/passage-de-temoin-chez-dessange-3092"},"modified":"2005-04-20T02:00:00","modified_gmt":"2005-04-20T01:00:00","slug":"passage-de-temoin-chez-dessange-3092","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/passage-de-temoin-chez-dessange-3092","title":{"rendered":"Passage de t\u00e9moin chez Dessange."},"content":{"rendered":"
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Jacques a fait de son nom une marque mondiale, Benjamin, son fils, est devenu le vrai patron, pourtant leur collaboration continue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans les ann\u00e9es 50 Jacques Dessange est l’artisan coiffeur qui a r\u00e9volutionn\u00e9 <\/strong>le m\u00e9tier en inventant le fameux \u00a0\u00bb coiff\u00e9-d\u00e9coiff\u00e9 \u00ab\u00a0. Aujourd’hui son groupe p\u00e8se 680 millions d’euros de chiffre d’affaires annuel. Son implantation couvre une quarantaine de pays avec trois marques : Dessange, Camille Albane et Fr\u00e9d\u00e9ric Moreno. C’est d\u00e9sormais Benjamin, fils du fondateur, qui tient les rennes. Ils sont tous les deux op\u00e9rationnels, le passage se fait en douceur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Entre p\u00e8re et fils chacun donne ce qu’il a de meilleur <\/strong>: Benjamin est tr\u00e8s comp\u00e9tent en gestion et dans les relations avec les financiers, Jacques reste le plus performant en communication, le choix des photos, etc. C’est un domaine o\u00f9 l’exp\u00e9rience est un atout. Le cr\u00e9ateur d’ailleurs c’est toujours lui, Jacques, mais des coiffeurs ayant la m\u00eame vision artistique sont actuellement en cours de formation. De toute fa\u00e7on chez Dessange on vend d’abord une qualit\u00e9 <\/strong>de service, une assurance sur une coiffure qui sera appr\u00e9ci\u00e9e, quant au style on peut penser qu’il est un retour constant vers des coiffures qui sont les valeurs sures. Jacques pense que la cliente veut \u00eatre coiff\u00e9e par Dessange, c’est pourquoi il a souhait\u00e9 enlever son pr\u00e9nom de la marque, et qu’elle imagine alors\u00a0 un Dessange plut\u00f4t jeune. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Benjamin se concentre sur le d\u00e9veloppement, sp\u00e9cialement \u00e0 l’international<\/strong>. Depuis qu’il travaille pour le groupe 400 salons ont \u00e9t\u00e9 cr\u00e9\u00e9s. Sa parfaite ma\u00eetrise de l’anglais lui a permis de s’impliquer dans le recrutement des candidats \u00e0 la franchise. Le p\u00e8re reconna\u00eet que le fils a des qualit\u00e9s et des comp\u00e9tences fortes mais surtout une exigence qu’il n’aurait peut \u00eatre pas s’il n’avait pas fait partie de la famille. S’il a \u00e9t\u00e9 coiffeur lui-aussi, cela n’a dur\u00e9 que deux ans, mais il a tout autant le d\u00e9sir de d\u00e9velopper une belle image. Pour l’avenir il souhaite que Dessange reste centr\u00e9 sur son m\u00e9tier de coiffeur, tout en faisant \u00e9voluer les salons pour bien les diff\u00e9rencier de ses concurrents. Ce sont de plus en plus des salons de beaut\u00e9 <\/strong>avec en plus de la coiffure, un institut, un spa, un fitness… Les exp\u00e9riences \u00e9trang\u00e8res qui ont \u00e9t\u00e9 r\u00e9alis\u00e9es sur des surfaces de plus de 2000 m2 montrent que le concept a sa client\u00e8le de femmes qui d\u00e9pensent beaucoup pour leur beaut\u00e9. Les deux autres marques ne sont pas n\u00e9glig\u00e9es pour autant et permettent de cr\u00e9er des salons dans des centres commerciaux \u00e0 des prix inf\u00e9rieurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Du point de vue financier, Natexis est entr\u00e9 au capital \u00e0 hauteur de 20 % mais le choix a \u00e9t\u00e9 fait de ne pas entrer en Bourse. Le groupe veut conserver la libert\u00e9 d’investir \u00e0 son rythme. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans L’entreprise N\u00b0 232 mars 05 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Jacques a fait de son nom une marque mondiale, Benjamin, son fils, est devenu le vrai patron, pourtant leur collaboration continue. Dans les ann\u00e9es 50 Jacques Dessange est l’artisan coiffeur qui a r\u00e9volutionn\u00e9 le m\u00e9tier en inventant le fameux \u00a0\u00bb coiff\u00e9-d\u00e9coiff\u00e9 \u00ab\u00a0. Aujourd’hui son groupe p\u00e8se 680 millions d’euros de chiffre d’affaires annuel. Son implantation […]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-296980","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nPassage de t\u00e9moin chez Dessange.<\/title>\n<meta name=\"description\" content=\"Jacques a fait de son nom une marque mondiale, Benjamin, son fils, est devenu le vrai patron, pourtant leur collaboration continue. 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