{"id":296981,"date":"2005-04-19T02:00:00","date_gmt":"2005-04-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-gout-francais-au-maroc"},"modified":"2005-04-19T02:00:00","modified_gmt":"2005-04-19T01:00:00","slug":"le-gout-francais-au-maroc","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-gout-francais-au-maroc","title":{"rendered":"Le go\u00fbt fran\u00e7ais au Maroc"},"content":{"rendered":"
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Un concept peut parfois se r\u00e9sumer par l’exportation d’une sp\u00e9cificit\u00e9 culturelle vers un autre pays. Il en est ainsi de la gastronomie fran\u00e7aise qui se trouve \u00e0 l’origine de nombreuses sucess stories \u00e0 l’\u00e9tranger.<\/p>\n

Si l’on savait que les restaurants fran\u00e7ais remportaient un vif succ\u00e8s en Europe ou Outre-Atlantique, on ne se doutait pas de leur r\u00e9ussite au Maghreb.<\/em><\/strong><\/p>\n

C’est pourtant ce que sont en train de d\u00e9montrer Philippe Pesneau, 31 ans, et Meryen Cherkaoui, 26 ans, qui ont ouvert\u00a0\u00e0 Casablanca la Maison du Gourmet.<\/p>\n

Reprenant les recettes apprises pour l’une \u00e0 l’Institut Paul Bocuse et les plus prestigieux restaurants de l’Hexagone, et pour l’autre par des exp\u00e9riences un peu partout en Europe, les deux chefs vient une client\u00e8le haut de gamme.<\/p>\n

La sauce prend peu \u00e0 peu en attirant les hommes d’affaires fran\u00e7ais ou marocains, les ambassadeurs, les grands noms de la politique ou du sport.<\/p>\n

Le d\u00e9marrage a \u00e9t\u00e9 difficile car il a fallu s’adapter aux sp\u00e9cificit\u00e9s locales en tenant compte du Ramadan,\u00a0du creux des mois d’\u00e9t\u00e9 (Implantaiton dans une zone non touristique, or les hommes d’affaires ne sont plus l\u00e0) ou de la difficult\u00e9 pour s’approvisionner en certains produits (cr\u00e8me fra\u00eeche ou fromages). <\/p>\n

Pourquoi parler d’une r\u00e9ussite hors Franchise ? Parce que le Maroc n’est pas encore assez consid\u00e9r\u00e9 par les franchiseurs fran\u00e7ais. AC Franchise y croit beaucoupe et y recherche d’ailleurs un partenaire pour une version locale de ac-franchise.be .<\/p>\n

Vu dans L’H\u00f4tellerie <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un concept peut parfois se r\u00e9sumer par l’exportation d’une sp\u00e9cificit\u00e9 culturelle vers un autre pays. Il en est ainsi de la gastronomie fran\u00e7aise qui se trouve \u00e0 l’origine de nombreuses sucess stories \u00e0 l’\u00e9tranger. Si l’on savait que les restaurants fran\u00e7ais remportaient un vif succ\u00e8s en Europe ou Outre-Atlantique, on ne se doutait pas de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-296981","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry"],"acf":[],"yoast_head":"\nLe go\u00fbt fran\u00e7ais au Maroc<\/title>\n<meta name=\"description\" content=\"Un concept peut parfois se r\u00e9sumer par l'exportation d'une sp\u00e9cificit\u00e9 culturelle vers un autre pays. 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