{"id":296988,"date":"2005-03-15T14:32:00","date_gmt":"2005-03-15T13:32:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-developpeur-du-franchiseur-7927"},"modified":"2005-03-15T14:32:00","modified_gmt":"2005-03-15T13:32:00","slug":"interview-developpeur-du-franchiseur-7927","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-developpeur-du-franchiseur-7927","title":{"rendered":"Interview d\u00e9veloppeur du franchiseur"},"content":{"rendered":"
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La <\/b>franchise Mango<\/b><\/a> est un r\u00e9seau de boutiques de pr\u00eat \u00e0 porter f\u00e9minin<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Quelles sont les raisons d’ouvrir une boutique MANGO ?<\/h3>\n
Isak Halfon<\/b> : Ouvrir une boutique MANGO, ne signifie pas uniquement ouvrir une boutique de pr\u00eat \u00e0 porter f\u00e9minin<\/b> mais aussi ouvrir une boutique en syst\u00e8me de franchise, en commission affiliation, d’une multinationale reconnue et de grand prestige. MANGO n’existe que depuis 20 ans et est pr\u00e9sente d\u00e9j\u00e0 dans 76 pays avec 800 boutiques, dont 65% sont en syst\u00e8me de franchise, en commission affiliation. C’est un succ\u00e8s reconnu. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont les avantages pour un affili\u00e9 ?<\/h3>\n
IH<\/b> : Un des principaux avantages pour l’affili\u00e9 est le syst\u00e8me en d\u00e9p\u00f4t, ce qui veut dire que le risque de stock en fin de saison est nul. Ce syst\u00e8me consiste \u00e0 garder en d\u00e9p\u00f4t la marchandise, \u00e0 la fin de chaque saison MANGO se charge de r\u00e9cup\u00e9rer tous les invendus.<\/b> Opter pour le syst\u00e8me en commission affiliation suppose de ne pas anticiper le paiement du stock. Le paiement s’effectue une fois la vente au public r\u00e9alis\u00e9e, l’affili\u00e9 conserve directement sa marge et effectue le paiement \u00e0 MANGO de la part correspondante. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Y a t il une \u00e9tude de projet avant l’ouverture, quelles sont les conditions requises pour ouvrir une Boutique ?<\/h3>\n
 IH<\/b> : MANGO r\u00e9alise une \u00e9tude de viabilit\u00e9 avec chacun de ses clients potentiels<\/b>. Une \u00e9tude de march\u00e9 s’effectue sur la ville dans laquelle nous pensons \u00e0 un projet d’expansion, la situation du local, etc. Autre facteur tr\u00e8s important \u00e0 valoriser : c’est l’exp\u00e9rience dans le secteur, l’appui \u00e9conomique n\u00e9cessaire, le professionnalisme ainsi que l’int\u00e9r\u00eat que porte notre futur affili\u00e9 au projet. En m\u00eame temps, MANGO, \u00e9tudie la rentabilit\u00e9 du projet et selon les r\u00e9sultats de tous ces facteurs, nous informons l’int\u00e9ress\u00e9 de la viabilit\u00e9 ou non du projet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Qu’apporte MANGO \u00e0 l’affili\u00e9 pour que son affaire soit un succ\u00e8s ?Comment se passe la relation lorsque s’\u00e9tablit un contrat en commission affiliation? <\/h3>\n
IH<\/b> : Avant tout nous voulons souligner que le succ\u00e8s de l’affili\u00e9 est le succ\u00e8s de MANGO<\/b>. L’enseigne dispose de toutes les ressources pour le succ\u00e8s du bon fonctionnement de la boutique. Avec l’exp\u00e9rience, nous avons \u00e9norm\u00e9ment appris, un savoir faire qui nous a \u00e9t\u00e9 transmis tant par les succursales que par les cessions en commission affiliation. Bien s\u00fbr, le compromis entre l’enseigne avec notre affili\u00e9 existe avant, pendant et apr\u00e8s l’ouverture. Pour nous une succursale a autant d’importance qu’une boutique en commission affiliation. Les deux locaux vendent un m\u00eame produit qui doit se faire comprendre par le public sans diff\u00e9rence, le client ne verra jamais de diff\u00e9rences entre une succursale ou une boutique MANGO en commission affiliation<\/b>. En ayant des succursales, il est beaucoup plus facile pour MANGO de conseiller l’affili\u00e9. Une fois certifi\u00e9e la viabilit\u00e9 du projet, MANGO travaille en \u00e9quipe avec l’affili\u00e9 pendant tout le partenariat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : De quelle fa\u00e7on MANGO dessine le projet sur mesure en respectant les conditions requises par l’enseigne ?<\/h3>\n
IF <\/b>: MANGO assure le design et le montage de la boutique, la s\u00e9lection de la collection<\/b>,l a formation du personnel, la campagne publicitaire, fournit le syst\u00e8mes informatiques, etc. Le suivi continue tout au long de la vie de la boutique et contribuera au succ\u00e8s de la marque.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Mango est un r\u00e9seau de boutiques de pr\u00eat \u00e0 porter f\u00e9minin AC Franchise : Quelles sont les raisons d’ouvrir une boutique MANGO ? Isak Halfon : Ouvrir une boutique MANGO, ne signifie pas uniquement ouvrir une boutique de pr\u00eat \u00e0 porter f\u00e9minin mais aussi ouvrir une boutique en syst\u00e8me de franchise, en commission […]<\/p>\n","protected":false},"author":1,"featured_media":296987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-296988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview d\u00e9veloppeur du franchiseur<\/title>\n<meta name=\"description\" content=\"La franchise Mango est un r\u00e9seau de boutiques de pr\u00eat \u00e0 porter f\u00e9minin AC Franchise : Quelles sont les raisons d'ouvrir une boutique MANGO ? 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