{"id":296997,"date":"2005-02-22T22:13:00","date_gmt":"2005-02-22T21:13:00","guid":{"rendered":"https:\/\/ac-franchise.be\/du-respect-du-consommateur-a-celui-du-franchise-9616"},"modified":"2005-02-22T22:13:00","modified_gmt":"2005-02-22T21:13:00","slug":"du-respect-du-consommateur-a-celui-du-franchise-9616","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/du-respect-du-consommateur-a-celui-du-franchise-9616","title":{"rendered":"Du respect du Consommateur \u00e0 celui du Franchis\u00e9"},"content":{"rendered":"
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IXINA<\/b><\/a> s’appuie sur des produits de grande qualit\u00e9 \u00e0 des prix \u00e9tonnants<\/b> (Promo Janvier 2002 : 1000 Euros \u00e9lectro inclus. Panier moyen 5000 Euros) qui lui permettent de \u00ab\u00a0d\u00e9mocratiser\u00a0\u00bb le march\u00e9 avec des produits de haute qualit\u00e9 mont\u00e9s en usine. (Pas de kit) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Pierre JEANMART, PDG d'IXINA et Pr\u00e9sident de la F\u00e9d\u00e9ration europ\u00e9enne de la franchise: <\/div>\n<\/p><\/div>\n
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Pierre JEANMART, PDG d’IXINA et Pr\u00e9sident de la F\u00e9d\u00e9ration europ\u00e9enne de la franchise: <\/h3>\n
Interview du 20\/02\/2005
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  \u00catre leader de la cuisine \u00e9quip\u00e9e dans sa ville et respecter les int\u00e9r\u00eats des consommateurs,<\/b> vouloir les satisfaire, mettre en uvre les moyens, les proc\u00e9dures, les contr\u00f4les qui permettront de transformer ces bonnes intentions en r\u00e9alit\u00e9s palpables, c’est ce que nous voulons et r\u00e9alisons. Appliquer la m\u00eame volont\u00e9 de respect des partenaires dans les relations avec les franchis\u00e9s et les traiter avec la transparence \u00e0 laquelle ils ont droit, sans oublier l’exigence de qualit\u00e9 qui s’applique \u00e0 tous pour satisfaire le client, c’est le m\u00eame comportement que nous voulons pour les relations internes au r\u00e9seau IXINA. <\/p>\n

C’est avec fiert\u00e9 que nous constatons que cette philosophie du commerce gagnant\/gagnant est l’une des motivations des candidats \u00e0 l’entr\u00e9e dans le r\u00e9seau IXINA et qu’une fois entr\u00e9s dans le r\u00e9seau, cette philosophie se lit dans la r\u00e9alit\u00e9 de leur comportement journalier.<\/b> Dans le monde de la cuisine, nous sommes les pionniers de ce marketing pla\u00e7ant le respect des int\u00e9r\u00eats du client au premier rang. Nous faisons partie des enseignes de l’avenir, celles qui savent concilier profit et respect du consommateur. La place de leader que nous occupons dans les villes o\u00f9 nous sommes implant\u00e9s depuis plus d’un an justifie notre d\u00e9marche.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pourquoi suis-je devenu franchis\u00e9 IXINA? P.Y. MESLIN, franchis\u00e9 IXINA<\/h3>\n
Cadre sup\u00e9rieur de la grande distribution, directeur r\u00e9gional dans un r\u00e9seau d’hypermarch\u00e9s<\/b>, j’ai v\u00e9cu l’heure des concentrations sans \u00eatre menac\u00e9 de perdre mon emploi mais j’ai pris la d\u00e9cision de sortir du salariat, anim\u00e9 de longue date par la volont\u00e9 de cr\u00e9er mon entreprise. Ma volont\u00e9 d’entreprendre date de plusieurs ann\u00e9es avec des investigations r\u00e9p\u00e9t\u00e9es qui n’avaient pu d\u00e9boucher sur une concr\u00e9tisation jusqu’\u00e0 la r\u00e9flexion men\u00e9e conjointement depuis 1998 avec AC Franchise en la personne de Messieurs Philippe Bailhache et Jean Samper. <\/p>\n

La d\u00e9cision de cr\u00e9er une entreprise franchis\u00e9e IXINA et de contribuer au d\u00e9veloppement de ce r\u00e9seau sur le territoire Fran\u00e7ais <\/b>provient de l’\u00e9tude que j’ai faite du march\u00e9 de la cuisine et du fait que je partage totalement les valeurs de l’enseigne IXINA dans son souci de transparence et de respect des int\u00e9r\u00eats du consommateur. Une fois le m\u00e9tier et le franchiseur d\u00e9finis, commen\u00e7a l’\u00e9tude et la recherche du lieu d’implantation. J’ai men\u00e9 cette \u00e9tude personnellement en utilisant de mani\u00e8re critique et ind\u00e9pendante la m\u00e9thodologie fournie par mon Franchiseur et en utilisant l’exp\u00e9rience du cabinet AC Franchise. Mon choix final s’est port\u00e9 sur la ville de Tours o\u00f9 le travail fait en \u00e9quipe avec IXINA et AC Franchise m’a permis de trouver un site particuli\u00e8rement bien plac\u00e9 pour lequel j’\u00e9tais d’ailleurs en concurrence avec un concurrent direct en cuisine \u00e9quip\u00e9e. <\/p>\n

Apr\u00e8s une formation de quatre mois, j’appr\u00e9cie de ne pas m’\u00eatre lanc\u00e9 dans ce nouveau m\u00e9tier sans avoir acquis un v\u00e9ritable savoir-faire. Je voulais ma\u00eetriser le sujet pour \u00eatre capable de manager efficacement mon \u00e9quipe qui, elle aussi, a \u00e9t\u00e9 longuement form\u00e9e par le Franchiseur. Mon objectif est d’\u00eatre parmi les meilleurs points de vente du r\u00e9seau et le d\u00e9marrage de mon activit\u00e9 m’autorise \u00e0 l’envisager.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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<\/a> <\/div>\n
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Si Tours a atteint son seuil de rentabilit\u00e9 d\u00e8s la premi\u00e8re ann\u00e9e, c’est aussi gr\u00e2ce \u00e0 la puissance industrielle des fournisseurs d’Ixina. Ici, l’usine de Verl en Allemagne.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

IXINA s’appuie sur des produits de grande qualit\u00e9 \u00e0 des prix \u00e9tonnants (Promo Janvier 2002 : 1000 Euros \u00e9lectro inclus. Panier moyen 5000 Euros) qui lui permettent de \u00ab\u00a0d\u00e9mocratiser\u00a0\u00bb le march\u00e9 avec des produits de haute qualit\u00e9 mont\u00e9s en usine. (Pas de kit) Pierre JEANMART, PDG d'IXINA et Pr\u00e9sident de la F\u00e9d\u00e9ration europ\u00e9enne de la […]<\/p>\n","protected":false},"author":50,"featured_media":296995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-296997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nDu respect du Consommateur \u00e0 celui du Franchis\u00e9<\/title>\n<meta name=\"description\" content=\"IXINA s'appuie sur des produits de grande qualit\u00e9 \u00e0 des prix \u00e9tonnants (Promo Janvier 2002 : 1000 Euros \u00e9lectro inclus. 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