{"id":297002,"date":"2005-01-04T01:00:00","date_gmt":"2005-01-04T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-nouveau-concept-avant-linternational"},"modified":"2005-01-04T01:00:00","modified_gmt":"2005-01-04T00:00:00","slug":"un-nouveau-concept-avant-linternational","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-nouveau-concept-avant-linternational","title":{"rendered":"Un nouveau concept avant l’international"},"content":{"rendered":"
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La Compagnie des Petits habille les enfants de 0 \u00e0 10 ans depuis 1992. Si 2004 est l’ann\u00e9e du lancement d’un nouveau concept architectural, les ann\u00e9es qui viennent verront l’essor du d\u00e9veloppement international de l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cr\u00e9\u00e9 en 1992, le r\u00e9seau La Compagnie des Petits aligne plus de 160 points de vente. Ceux-ci se r\u00e9partissent entre 84 franchises et 33 succursales en France, 4 corners aux Galeries Lafayette et une cinquantaine de boutiques \u00e0 l’\u00e9tranger. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’enseigne jouit d’une forte et bonne notori\u00e9t\u00e9. Pr\u00e9sente sur la majorit\u00e9 du territoire, elle vise encore des implantations (en succursale ou en franchise) dans des grandes m\u00e9tropoles ou des villes \u00e0 fort potentiel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les clients des boutiques sont essentiellement des jeunes mamans mais aussi de plus en plus de grands parents.<\/em><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le nouveau concept lanc\u00e9 cette ann\u00e9e r\u00e9nove surtout l’am\u00e9nagement des boutiques. Celles-ci seront plus claires, plus a\u00e9r\u00e9es voire plus spacieuses. Les trois d\u00e9partements (b\u00e9b\u00e9, petit, enfant) seront bien d\u00e9limit\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le grand changement se voit d\u00e8s la vitrine : le logo a \u00e9t\u00e9 relook\u00e9 et le bleu a c\u00e9d\u00e9 la place au vert acidul\u00e9. L’objet central de r\u00e9f\u00e9rence \u00e0 cette nouvelle d\u00e9coration est l’h\u00e9licopt\u00e8re. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce sont d’abord les nouvelles unit\u00e9s qui utiliseront ce nouveau concept soit 15 boutiques en France et en Belgique en 2004. Tous les magasins l’adopteront d’ici 3 ans. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bruno PLACE\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La Compagnie des Petits habille les enfants de 0 \u00e0 10 ans depuis 1992. Si 2004 est l’ann\u00e9e du lancement d’un nouveau concept architectural, les ann\u00e9es qui viennent verront l’essor du d\u00e9veloppement international de l’enseigne. Cr\u00e9\u00e9 en 1992, le r\u00e9seau La Compagnie des Petits aligne plus de 160 points de vente. Ceux-ci se r\u00e9partissent entre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-297002","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nUn nouveau concept avant l'international<\/title>\n<meta name=\"description\" content=\"La Compagnie des Petits habille les enfants de 0 \u00e0 10 ans depuis 1992. 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