{"id":297004,"date":"2004-12-30T01:00:00","date_gmt":"2004-12-30T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/progression-sans-precedent-de-lachat-en-ligne-7124"},"modified":"2004-12-30T01:00:00","modified_gmt":"2004-12-30T00:00:00","slug":"progression-sans-precedent-de-lachat-en-ligne-7124","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/progression-sans-precedent-de-lachat-en-ligne-7124","title":{"rendered":"Progression sans pr\u00e9c\u00e9dent de l&rsquo;achat en ligne"},"content":{"rendered":"<div id=\"370761\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"370761\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/08\/06\/20150806104103-0cc4dc673cb0e6292858266217e2c24d.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/08\/06\/20150806104103-0cc4dc673cb0e6292858266217e2c24d.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"370761\" data-url=\"\/crezeo_widgets\/370761\/update_parameter\"            data-name=\"text\">Si vous nous lisez, les informations qui suivent ne vont peut-\u00eatre pas vous surprendre. Vous \u00eates vous-m\u00eame un familier du Web et cela peut vous para\u00eetre normal d&rsquo;utiliser votre ordinateur pour votre information ou vos achats.<\/p>\n<p>Ce qui est surprenant, c&rsquo;est que le <b>profil de l&rsquo;internaute qui ach\u00e8te en ligne se diversifie<\/b> : de plus en plus de femmes, de plus en plus de provinciaux, des clients plus \u00e2g\u00e9s. On est loin de l&rsquo;image du jeune cadre urbain press\u00e9 et accroc aux nouvelles technologies.<\/p>\n<p>Aujourd&rsquo;hui,&nbsp;Monsieur et Madame Tout le Monde&nbsp;se connectent \u00e0 l&rsquo;Internet pour faire ses achats et m\u00eame ses achats de v\u00eatements.<\/p>\n<p>Car c&rsquo;est l\u00e0 l&rsquo;autre information essentielle de r\u00e9centes \u00e9tudes sur le sujet. Les Fran\u00e7ais n&rsquo;allument pas leur ordinateur pour acheter uniquement des DVD ou des livres. Ils <b>d\u00e9pensent de l&rsquo;argent en ligne pour tout type d&rsquo;achats dont <a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-secteur-mode-et-pret-a-porter-femme\" rel=\"nofollow noopener noreferrer\">l&rsquo;habillement<\/a>.<\/b> La preuve est donn\u00e9e par les sites phares de La Redoute ou des Trois Suisses qui enregistrent une belle progression sur leurs sites respectifs.<\/p>\n<p>Dernier \u00e9l\u00e9ment de ces \u00e9tudes, la <b>progression de ce mode de consommation un moins d&rsquo;un an et donc l&rsquo;apparition de nouveaux clients sur les sites marchands<\/b>. Fin 2003, plus du quart des internautes \u00e9taient des nouveaux clients. Tous se d\u00e9clarent satisfaits et pr\u00eats \u00e0 y revenir.<\/p>\n<p>La concurrence viendrait-il d&rsquo;Internet pour les commer\u00e7ants ?<\/p>\n<p>Bruno PLACE<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si vous nous lisez, les informations qui suivent ne vont peut-\u00eatre pas vous surprendre. Vous \u00eates vous-m\u00eame un familier du Web et cela peut vous para\u00eetre normal d&rsquo;utiliser votre ordinateur pour votre information ou vos achats. Ce qui est surprenant, c&rsquo;est que le profil de l&rsquo;internaute qui ach\u00e8te en ligne se diversifie : de plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":297003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-297004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Progression sans pr\u00e9c\u00e9dent de l&#039;achat en ligne<\/title>\n<meta name=\"description\" content=\"Si vous nous lisez, les informations qui suivent ne vont peut-\u00eatre pas vous surprendre. 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