L’empire b\u00e2ti par Walt Disney se l\u00e9zarderait-il depuis quelques ann\u00e9es ? Non mais ses c\u00e9l\u00e8bres dessins anim\u00e9s sont concurrenc\u00e9s par d’autres studios, son parc d’attractions fran\u00e7ais a des difficult\u00e9s dues \u00e0 une trop faible fr\u00e9quentation.<\/p>\n
Ce dont on parle moins, c’est de la diversification entam\u00e9e dans les ann\u00e9es 1980 en cr\u00e9ant des boutiques distribuant les produits d\u00e9riv\u00e9s Disney. Le g\u00e9ant am\u00e9ricain a d\u00e9cid\u00e9 de se concentrer sur les films et les parcs d’attractions. Les boutiques Disney Store sont \u00e0 vendre un peu partout dans le monde.<\/p>\n
En 2001, au Japon, Oriental Land a repris les boutiques nippones en licence<\/b>. Aujourd’hui, aux Etats-Unis, apr\u00e8s 18 mois de tractations, le groupe Disney c\u00e8de ses 313 magasins \u00e0 une grosse enseigne de v\u00eatements pour enfants, Children Place Retail.<\/p>\n
L’op\u00e9ration rapporte peu \u00e0 Disney m\u00eame si un contrat de licence liera l’acqu\u00e9reur des boutiques au g\u00e9ant des dessins anim\u00e9s.<\/p>\n
La filiale europ\u00e9enne compte une centaine d’\u00e9tablissements qui devraient bient\u00f4t aussi trouver acqu\u00e9reur.<\/b><\/p>\n
Il y eut pr\u00e8s de 750 Disney Store en 1997 dans le monde entier. Aujourd’hui le groupe ne veut garder que les boutiques de ses parcs d’attractions. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
L’empire b\u00e2ti par Walt Disney se l\u00e9zarderait-il depuis quelques ann\u00e9es ? Non mais ses c\u00e9l\u00e8bres dessins anim\u00e9s sont concurrenc\u00e9s par d’autres studios, son parc d’attractions fran\u00e7ais a des difficult\u00e9s dues \u00e0 une trop faible fr\u00e9quentation. Ce dont on parle moins, c’est de la diversification entam\u00e9e dans les ann\u00e9es 1980 en cr\u00e9ant des boutiques distribuant les produits […]<\/p>\n","protected":false},"author":1,"featured_media":284611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[142],"class_list":["post-297008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\n
Des films, des parcs mais plus de boutiques Disney Store en France<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n