{"id":297009,"date":"2004-12-04T01:00:00","date_gmt":"2004-12-04T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/salon-international-de-la-franchise-a-milan"},"modified":"2004-12-04T01:00:00","modified_gmt":"2004-12-04T00:00:00","slug":"salon-international-de-la-franchise-a-milan","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/salon-international-de-la-franchise-a-milan","title":{"rendered":"Salon International de la Franchise \u00e0 Milan"},"content":{"rendered":"
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La 19e \u00e9dition a eu lieu du 22 au 25 octobre et a rassembl\u00e9 300 exposants. Les secteurs traditionnels de la franchise italienne \u00e9taient repr\u00e9sent\u00e9s : <\/p>\n

Depuis le commerce sp\u00e9cialis\u00e9 jusqu’aux services<\/strong>, le BtoB et le BtoC, l’habillement, les articles de maison, l’h\u00f4tellerie, le tourisme. Les enseignes de pr\u00eat-\u00e0-porter pour la femme et l’enfant dominaient avec plus de 22 enseignes, certaines d’origine \u00e9trang\u00e8re alors que le v\u00eatement pour homme \u00e9tait repr\u00e9sent\u00e9 par une quinzaine d’enseignes exclusivement italiennes. <\/p>\n

L’offre d’accessoires<\/strong> \u00e9tait tr\u00e8s large : lingerie, chaussettes, maillots de bain mais aussi mobiliers, objets de d\u00e9coration et tissus pour la maison, ou encore maroquinerie, chaussures, chemises, bijoux, produits naturels pour le bien \u00eatre, cosm\u00e9tiques et parfums, papeterie, livres et articles pour le bureau…\u00a0La restauration rapide et la vente \u00e0 emporter \u00e9taient repr\u00e9sent\u00e9es par des enseignes italiennes et \u00e9trang\u00e8res renomm\u00e9es. <\/p>\n

L’espace du consulat am\u00e9ricain de Milan pr\u00e9sentait une dizaine d’enseignes tr\u00e8s connues et pr\u00e9sentes dans le monde entier. Enfin signalons qu’au stand Quadrante Srl, membre fondateur du r\u00e9seau international des consultants <\/strong>en franchise, \u00e9taient pr\u00e9sents diff\u00e9rents partenaires de IFCN France, Grande-Bretagne et Roumanie. Ainsi on a pu y retrouver Jean Samper, AC Franchise, Angela Bachfeld et Peter Stern, Razvan Blid. <\/p>\n

De nombreuses personnes ont exprim\u00e9 leur int\u00e9r\u00eat pour des franchiseurs <\/strong>internationaux tels que le fran\u00e7ais Ticket Com (nouvel instrument de promotion), le su\u00e9dois Husse (nourriture pour chiens et chats) et l’anglais Super Seal (produits pneumatiques anti-crevaison). <\/p>\n

Le salon espagnol de Valence ayant lieu au m\u00eame moment, la repr\u00e9sentation espagnole n’\u00e9tait pas tr\u00e8s importante. Il serait bienvenu qu’\u00e0 l’avenir la programmation europ\u00e9enne des salons internationaux soit mieux harmonis\u00e9e…<\/p>\n

Dominique Deslandes et Giuseppe Bonani<\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La 19e \u00e9dition a eu lieu du 22 au 25 octobre et a rassembl\u00e9 300 exposants. Les secteurs traditionnels de la franchise italienne \u00e9taient repr\u00e9sent\u00e9s : Depuis le commerce sp\u00e9cialis\u00e9 jusqu’aux services, le BtoB et le BtoC, l’habillement, les articles de maison, l’h\u00f4tellerie, le tourisme. Les enseignes de pr\u00eat-\u00e0-porter pour la femme et l’enfant dominaient […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-297009","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nSalon International de la Franchise \u00e0 Milan<\/title>\n<meta name=\"description\" content=\"La 19e \u00e9dition a eu lieu du 22 au 25 octobre et a rassembl\u00e9 300 exposants. 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