{"id":297018,"date":"2004-09-21T02:00:00","date_gmt":"2004-09-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/se-faire-un-nom-ou-un-prenom-8863"},"modified":"2004-09-21T02:00:00","modified_gmt":"2004-09-21T01:00:00","slug":"se-faire-un-nom-ou-un-prenom-8863","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/se-faire-un-nom-ou-un-prenom-8863","title":{"rendered":"Se faire un nom ou un pr\u00e9nom"},"content":{"rendered":"
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Les pros de la communication qui se sont pench\u00e9s sur la nouvelle image des enseignes Jacques Dessange et Camille Albane (du groupe Dessange International) se sont a priori pos\u00e9s beaucoup de questions autour du nom et du pr\u00e9nom. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dessange International r\u00e9unit plusieurs enseignes de salons de coiffure et d’instituts de beaut\u00e9. Les identit\u00e9s des deux enseignes connues pour \u00eatre des noms propres de personne vont \u00e9voluer.<\/em><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On n’ira plus chez le coiffeur, ni chez Jacques Dessange mais chez Dessange tout court. A 50 ans, la marque se d\u00e9cide \u00e0 faire l’\u00e9conomie du pr\u00e9nom. Ce changement marque le passage \u00e0 une offre de beaut\u00e9 globale qui ne se limite pas \u00e0 la coiffure. Les publicit\u00e9s iront dans ce sens. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Choix inverse pour Camille Albane. Sur le nouveau logo Camille a droit aux majuscules alors qu’Albane se contente des minuscules. Cette \u00e9volution joue la carte de la proximit\u00e9, de l’intimit\u00e9 et de la modernit\u00e9. La nouvelle campagne de publicit\u00e9 mettra en sc\u00e8ne la Camille Albane Woman, une femme plurielle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les pros de la communication qui se sont pench\u00e9s sur la nouvelle image des enseignes Jacques Dessange et Camille Albane (du groupe Dessange International) se sont a priori pos\u00e9s beaucoup de questions autour du nom et du pr\u00e9nom. Dessange International r\u00e9unit plusieurs enseignes de salons de coiffure et d’instituts de beaut\u00e9. Les identit\u00e9s des deux 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