{"id":297020,"date":"2004-09-15T02:00:00","date_gmt":"2004-09-15T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-point-chaud-une-affaire-familiale-4651"},"modified":"2019-09-19T09:47:43","modified_gmt":"2019-09-19T08:47:43","slug":"la-franchise-point-chaud-une-affaire-familiale-4651","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-point-chaud-une-affaire-familiale-4651","title":{"rendered":"La franchise Point Chaud, une affaire familiale"},"content":{"rendered":"
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C’est une histoire de famille que celle de la franchise Point Chaud <\/a>fond\u00e9e par Yannick Morizot<\/b>.Ce dernier a repris \u00e0 22 ans la boulangerie familiale install\u00e9e pr\u00e8s de Dijon et, \u00e0 56 ans, a d\u00e9j\u00e0 d\u00e9sign\u00e9 \u00e0 sa succession ses enfants.<\/p>\n

Au milieu des ann\u00e9es 1970, il flaire le succ\u00e8s d’un concept r\u00e9volutionnaire : le cru surgel\u00e9. Yannick Morizot sera le premier \u00e0 fournir la grande distribution avec des p\u00e2tes surgel\u00e9es pr\u00eates \u00e0 cuire. Le premier aussi \u00e0 inaugurer les terminaux de cuisson dont s’\u00e9quipent les grandes surfaces int\u00e9ress\u00e9es par son produit.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ce succ\u00e8s a valeur de test car d\u00e9j\u00e0 l’id\u00e9e de cr\u00e9er un r\u00e9seau se profile dans l’esprit de l’entrepreneur boulanger.\u00a0Deux unit\u00e9s Point Chaud sont cr\u00e9\u00e9es dans la foul\u00e9e et le r\u00e9seau d\u00e9marre en franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Afin d’en assurer l’extension rapide, \u00e0 la fin des ann\u00e9es 1980, des master franchis\u00e9s r\u00e9gionaux sont charg\u00e9s de recruter les futurs franchis\u00e9s. Ce syst\u00e8me permettra effectivement une croissance certaine mais \u00e9loignera aussi la t\u00eate de r\u00e9seau de ses partenaires. Une gestion plus directe des franchis\u00e9s sera mise en place d\u00e8s 1991 et l’enseigne continuera son d\u00e9veloppement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le nouveau si\u00e8cle a vu l’arriv\u00e9e des deux filles de Yannick Morizot, Elodie et Caroline, \u00e0 la direction op\u00e9rationnelle du r\u00e9seau.\u00a0Elles assureront la rel\u00e8ve d’une enseigne qui se fixe pour objectif \u00e0 moyen terme d’atteindre les 200 unit\u00e9s en France.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point Chaud \u00e9crit une nouvelle page de son histoire!<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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18\/08\/2004 : Evolution du concept, cr\u00e9ation d’op\u00e9rations marketing, nouveaux axes de d\u00e9veloppement : le r\u00e9seau de franchise de boulangerie-viennoiserie et de restauration rapide \u00e0 la fran\u00e7aise Point Chaud<\/b> se dote de moyens renouvel\u00e9s de fa\u00e7on \u00e0 \u00e9crire une nouvelle page de son d\u00e9veloppement en franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cr\u00e9er en 1981, par Yannick Morizot, Point Chaud est d\u00e9velopp\u00e9 par Caroline et Elodie Morizot, ses filles, venues pr\u00e9senter le concept \u00e0 la r\u00e9daction. C’est en Ao\u00fbt dernier qu’\u00e0 ouvert \u00e0 Dijon, le premier magasin traduisant la nouvelle identit\u00e9 de l’enseigne. En effet, Point Chaud amorce une prochaine phase de son expansion avec une charte graphique et architecturale du point de vente revisit\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’enseigne fait de \u00ab\u00a0la passion du chaud\u00a0\u00bb la signature qu’ elle d\u00e9cline au travers de trois typologies de magasin. Elle met le cap, cette ann\u00e9e, sur un retour au savoir-faire de base, fond\u00e9 sur la boulangerie et la viennoiserie, tout en confirmant l’offre de p\u00e2tisserie et de restauration rapide.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au travers d’op\u00e9rations mises en place avec les fournisseurs, le r\u00e9seau entend dynamiser sa politique marketing en associant ses partenaires \u00e0 chaque temps fort de l’ann\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point Chaud a ouvert son premier magasin franchis\u00e9 en 1986<\/strong>. Fort d’un parc de 130 points de vente, dont 97 en France, le r\u00e9seau est \u00e9galement implant\u00e9 en Belgique et en Allemagne. Pr\u00e9sente principalement sur l’axe rhodanien, l’enseigne bourguignonne fait de la r\u00e9gion Ouest la prochaine \u00e9tape de son d\u00e9veloppement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Extrait de l’ Officiel de la Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Prenez  connaissance des franchiseurs de boulangerie qui franchisent<\/a> et les franchiseurs de sandwicherie<\/a> qui recrutent de nouveaux candidats \u00e0 la franchise.<\/span><\/i> <\/p>\n

D\u00e9couvrez le concept de la franchise La mie C\u00e2line<\/a>. L’enseigne recrute des candidats \u00e0 la franchise ! <\/p>\n

<\/span><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est une histoire de famille que celle de la franchise Point Chaud fond\u00e9e par Yannick Morizot.Ce dernier a repris \u00e0 22 ans la boulangerie familiale install\u00e9e pr\u00e8s de Dijon et, \u00e0 56 ans, a d\u00e9j\u00e0 d\u00e9sign\u00e9 \u00e0 sa succession ses enfants. Au milieu des ann\u00e9es 1970, il flaire le succ\u00e8s d’un concept r\u00e9volutionnaire : le 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