{"id":297026,"date":"2004-07-08T02:00:00","date_gmt":"2004-07-08T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/trois-parfumeurs-a-moscou"},"modified":"2004-07-08T02:00:00","modified_gmt":"2004-07-08T01:00:00","slug":"trois-parfumeurs-a-moscou","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/trois-parfumeurs-a-moscou","title":{"rendered":"Trois parfumeurs \u00e0 Moscou"},"content":{"rendered":"
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Sephora, Douglas et Marionnaud tentent l’aventure russe en signant des partenariats avec des cha\u00eenes locales. La concurrence continue sur un march\u00e9 parmi les plus attractifs d’Europe.<\/p>\n

L’Etoile et Douglas visent le haut de gamme et Arbat Prestige, l’alli\u00e9 de Marionnaud , veut atteindre le grand public avec des grandes surfaces.<\/em><\/strong> C’est d’ailleurs l’implantation d’Arbat Prestige qui a attir\u00e9 le parfumeur, de plus son image est excellente gr\u00e2ce \u00e0 des campagnes de publicit\u00e9 t\u00e9l\u00e9visuelles r\u00e9p\u00e9titives. Dans les points de vente cette image redevient plus classique avec des tableaux \u00e9clair\u00e9s par une lumi\u00e8re tr\u00e8s blanche. 14 magasins, diff\u00e9rents les uns des autres, offrent une surface de vente de 60 000 m2 permettant de proposer 35 000 r\u00e9f\u00e9rences. Le groupe russe garde son ind\u00e9pendance mais Marionnaud lui apporte logistique et fournisseurs. <\/p>\n

De son c\u00f4t\u00e9 l’Etoile poss\u00e8de 104 magasins et Sephora a ouvert sa premi\u00e8re enseigne gr\u00e2ce \u00e0 un partenariat mais chacun se d\u00e9veloppera sous sa marque. Ainsi cinq points de vente en franchise devraient s’ouvrir \u00e0 Moscou et Saint-P\u00e9tersbourg. Douglas lui aussi est arriv\u00e9 \u00e0 Moscou par une joint venture avec la cha\u00eene Rivoli. 18 magasins existent d\u00e9sormais, dont 12 dans la capitales sovi\u00e9tique. Les parfumeurs connaissent une croissance annuelle de pr\u00e8s de 50 %<\/em><\/strong>, pour la parfumerie mais aussi les cosm\u00e9tiques, le march\u00e9 est tr\u00e8s porteur.<\/p>\n

Dominique Deslandes<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sephora, Douglas et Marionnaud tentent l’aventure russe en signant des partenariats avec des cha\u00eenes locales. La concurrence continue sur un march\u00e9 parmi les plus attractifs d’Europe. L’Etoile et Douglas visent le haut de gamme et Arbat Prestige, l’alli\u00e9 de Marionnaud , veut atteindre le grand public avec des grandes surfaces. C’est d’ailleurs l’implantation d’Arbat Prestige […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-297026","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry"],"acf":[],"yoast_head":"\nTrois parfumeurs \u00e0 Moscou<\/title>\n<meta name=\"description\" content=\"Sephora, Douglas et Marionnaud tentent l'aventure russe en signant des partenariats avec des cha\u00eenes locales. 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