{"id":297043,"date":"2004-05-20T02:00:00","date_gmt":"2004-05-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-franchises-actionnaires-de-leur-centrale-dachat-5210"},"modified":"2004-05-20T02:00:00","modified_gmt":"2004-05-20T01:00:00","slug":"les-franchises-actionnaires-de-leur-centrale-dachat-5210","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-franchises-actionnaires-de-leur-centrale-dachat-5210","title":{"rendered":"Les franchis\u00e9s, actionnaires de leur centrale d’achat"},"content":{"rendered":"
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Rapid Flore a annonc\u00e9\u00a0que ses franchis\u00e9s sont actionnaires de leur centrale d’achat.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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C’est un point int\u00e9ressant, sous r\u00e9serve que tout fonctionne normalement, bien s\u00fbr. En tant qu’actionnaires, les franchis\u00e9s devraient logiquement\u00a0avoir\u00a0r\u00e9ellement un meilleur contr\u00f4le \u00e0 post\u00e9riori\u00a0sur les marges de la centrale qui doit, certes, gagner de l’argent, mais qui fid\u00e9lisera d’autant mieux ses franchis\u00e9s qu’elle sera comp\u00e9titive et que sa marge de fonctionnement leur para\u00eetra justifi\u00e9e au regard de son utilit\u00e9.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cette position d’actionnaire des franchis\u00e9s ne concerne pas la soci\u00e9t\u00e9 franchiseur mais sa seule centrale d’achat. Si cela est bien fait, c’est un outil de fid\u00e9lisation et de synergie qui profite \u00e0 l’ensemble du r\u00e9seau sans \u00f4ter au franchiseur le n\u00e9cessaire contr\u00f4le de sa politique commerciale et de l’enseigne qu’il a cr\u00e9\u00e9e.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le nombre de 150 magasins en franchise va bient\u00f4t \u00eatre atteint mais c’est un objectif de 300 magasins en France qui est \u00e0 l’horizon, preuve d’une opportunit\u00e9 saisie sur un march\u00e9 dynamique.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Au d\u00e9part deux copains, constatant que 13 000 magasins traditionnels poss\u00e8dent encore 55 % du march\u00e9 des fleurs, cr\u00e9ent Floria Cr\u00e9ation et ouvrent leur premi\u00e8re boutique Rapid’Flore \u00e0 Rouen. Le concept est simple : ouverture 7 jours sur 7, un principe de libre service et d’achat d’impulsion. Une dizaine d’ouvertures suivent rapidement cette initiative. Le recours \u00e0 la franchise appara\u00eet comme une \u00e9vidence. D\u00e8s 1997 une centrale d’achat est cr\u00e9\u00e9e : Flore Distri dans laquelle chaque franchis\u00e9 poss\u00e8de des actions. Puis de nouveaux partenariats sont conclus, en particulier avec la profession n\u00e9erlandaise et avec un transporteur. D\u00e9sormais c’est l’Europe qui est envisag\u00e9e !!!<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rapid Flore a annonc\u00e9\u00a0que ses franchis\u00e9s sont actionnaires de leur centrale d’achat. C’est un point int\u00e9ressant, sous r\u00e9serve que tout fonctionne normalement, bien s\u00fbr. En tant qu’actionnaires, les franchis\u00e9s devraient logiquement\u00a0avoir\u00a0r\u00e9ellement un meilleur contr\u00f4le \u00e0 post\u00e9riori\u00a0sur les marges de la centrale qui doit, certes, gagner de l’argent, mais qui fid\u00e9lisera d’autant mieux ses franchis\u00e9s qu’elle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-297043","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLes franchis\u00e9s, actionnaires de leur centrale d'achat<\/title>\n<meta name=\"description\" content=\"Rapid Flore a annonc\u00e9\u00a0que ses franchis\u00e9s sont actionnaires de leur centrale d'achat. 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