{"id":297047,"date":"2004-05-05T02:00:00","date_gmt":"2004-05-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-envergure-internationale-9063"},"modified":"2004-05-05T02:00:00","modified_gmt":"2004-05-05T01:00:00","slug":"une-envergure-internationale-9063","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-envergure-internationale-9063","title":{"rendered":"Une envergure internationale"},"content":{"rendered":"
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Cr\u00e9\u00e9e en 1960 aux \u00c9tats-Unis, Domino’s Pizza occupe la 5\u00e8me place des grandes enseignes am\u00e9ricaines de fast-food exportatrices de leur concept. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Reproduisant \u00e0 l’identique son savoir-faire artisanal en mati\u00e8re culinaire et ses m\u00e9thodes rationnelles du fast-food pour l’organisation, le mod\u00e8le Domino’s Pizza s’exporte depuis 1983 dans le monde entier, essentiellement par le biais de la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pr\u00e9sent dans plus de 50\u00a0pays avec plus de 7.100 points de vente, plus de 8 millions de pizzas livr\u00e9es chaque semaine dans le monde et un chiffre d’affaires 2000 de 4,2 milliards de dollars, le Groupe Domino’s Pizza se trouve en position de leader mondial sur son secteur : la livraison de pizzas \u00e0 domicile. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Domino’s Pizza et le march\u00e9 fran\u00e7ais<\/em><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comptant parmi les plus importants march\u00e9s de la pizza dans le monde, la France fait partie des objectifs prioritaires de l’enseigne Domino’s Pizza mais oppose des difficult\u00e9s.
Apr\u00e8s avoir repris en main le d\u00e9veloppement du r\u00e9seau fran\u00e7ais fin 1998, Domino’s Pizza France, filiale de Domino’s Pizza International, affiche clairement ses ambitions : positionner la marque \u00e0 horizon 2005\/2006 en leader de la pizza livr\u00e9e \u00e0 domicile sur le march\u00e9 fran\u00e7ais. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aujourd’hui, l’effectif du si\u00e8ge Domino’s Pizza France est compos\u00e9 de 25 personnes, dont trois responsables de secteur, un responsable formation, un service marketing\/communication int\u00e9gr\u00e9 et 12 salari\u00e9s d\u00e9di\u00e9s \u00e0 l’unit\u00e9 de production.
La Direction G\u00e9n\u00e9rale de Domino’s Pizza France est confi\u00e9e depuis janvier 1999 \u00e0 Christophe Vandeput, 35 ans, successivement Directeur des Op\u00e9rations Domino’s Pizza Belgique, puis Consultant europ\u00e9en au sein de Domino’s Pizza International.
Jean-Louis Mochamps, 35 ans, Directeur D\u00e9veloppement du r\u00e9seau Domino’s Pizza France, a rejoint l’enseigne en septembre 2000. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis fin 1998, 6,860 M\u20ac ont \u00e9t\u00e9 engag\u00e9s par la maison m\u00e8re afin de doter la structure France de tous les outils de la p\u00e9rennit\u00e9 et de la performance. Les priorit\u00e9s d’implantation sont donn\u00e9es aux m\u00e9tropoles r\u00e9gionales ainsi qu’\u00e0 toutes les agglom\u00e9rations de plus de 35.000 habitants. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9\u00e9e en 1960 aux \u00c9tats-Unis, Domino’s Pizza occupe la 5\u00e8me place des grandes enseignes am\u00e9ricaines de fast-food exportatrices de leur concept. Reproduisant \u00e0 l’identique son savoir-faire artisanal en mati\u00e8re culinaire et ses m\u00e9thodes rationnelles du fast-food pour l’organisation, le mod\u00e8le Domino’s Pizza s’exporte depuis 1983 dans le monde entier, essentiellement par le biais de la 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