{"id":297055,"date":"2004-01-10T01:00:00","date_gmt":"2004-01-10T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-franchise-jean-claude-barbe-nous-parle-de-ses-ambitions-6540"},"modified":"2004-01-10T01:00:00","modified_gmt":"2004-01-10T00:00:00","slug":"le-franchise-jean-claude-barbe-nous-parle-de-ses-ambitions-6540","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-franchise-jean-claude-barbe-nous-parle-de-ses-ambitions-6540","title":{"rendered":"Le franchis\u00e9 Jean Claude Barbe nous parle de ses ambitions"},"content":{"rendered":"
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R\u00e9\u00e9dition de l’interview du 26 avril. Pouss\u00e9 par le d\u00e9sir de gagner de l’ind\u00e9pendance et le go\u00fbt du challenge ce jeune cadre sup\u00e9rieur de l’agroalimentaire\u00a0a choisi de rejoindre le n\u00b0 1 mondial de la pizza livr\u00e9e : Domino’s Pizza. Il a ouvert\u00a0son premier magasin\u00a0dans le 8\u00e8me arrondissement de Lyon. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Ayant occup\u00e9 chez Danone des fonctions commerciales et merchandising, puis assur\u00e9 la Direction R\u00e9gionale du grand Sud Ouest de la France pour un groupe agroalimentaire am\u00e9ricain, je recherchais une activit\u00e9 o\u00f9 l’impact des produits \u00ab\u00a0market\u00e9s\u00a0\u00bb est important.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0La pizza m’est apparue comme un produit universel et intemporel, disposant d’un tr\u00e8s bel avenir. Mes investigations ont d\u00e9bouch\u00e9 sur Domino’s Pizza, enseigne r\u00e9f\u00e9rence en termes d’organisation, de gestion et de d\u00e9veloppement. Rejoindre le n\u00b01 mondial de la livraison de pizzas, m\u00eame s’il est encore peu pr\u00e9sent sur le march\u00e9 fran\u00e7ais, me semble \u00eatre une v\u00e9ritable opportunit\u00e9, la finalit\u00e9 \u00e9tant d’arriver peu \u00e0 peu au niveau des march\u00e9s matures que connaissent les Etats-Unis ou le Royaume-Uni.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Je ne con\u00e7ois pas la franchise en mono unit\u00e9. Si la premi\u00e8re \u00e9tape consiste \u00e0 commercialiser de la pizza et g\u00e9rer un magasin, intervient ensuite tout l’aspect d\u00e9veloppement qui rend cette aventure passionnante. Lyon est une ville importante sur laquelle il y a beaucoup de chose \u00e0 faire. La population conna\u00eet la pizza et le march\u00e9 de la livraison. Domino’s Pizza dispose d’une tr\u00e8s bonne image de marque.
Compte tenu de mes ambitions et du plan d’expansion de l’enseigne sur la r\u00e9gion Rh\u00f4ne Alpes, mon objectif est clair : couvrir rapidement l’Est de Lyon, \u00e0 raison de plusieurs unit\u00e9s par an – le rythme de croissance de mon entreprise \u00e9tant \u00e9troitement li\u00e9 au march\u00e9 immobilier.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Tout au long des diff\u00e9rentes \u00e9tapes de mon projet, j’ai rencontr\u00e9 chez Domino’s des gens passionn\u00e9s par leur m\u00e9tier. Que ce soit au niveau du d\u00e9veloppement, des op\u00e9rations ou du marketing, j’ai b\u00e9n\u00e9fici\u00e9 d’un accompagnement permanent et hyper professionnel.
En phase de lancement, mes priorit\u00e9s vont bien \u00e9videmment au recrutement, \u00e0 la formation et \u00e0 la mise en place des \u00e9quipes. L’objectif est que chaque co-\u00e9quiper soit content de venir travailler et que toutes les normes qualit\u00e9 qui font le succ\u00e8s de nos produits soient respect\u00e9es.
Nous avons sillonn\u00e9 les rues \u00e0 mobylette afin de marquer notre arriv\u00e9e et inaugurerons le magasin dans quelques semaines, lorsque tout le monde sera parfaitement rod\u00e9. En attendant, notre unit\u00e9 de vente est ouverte \u00e0 tous, du sas d’accueil \u00e0 la chambre froide que nous faisons bien volontiers visiter – hors p\u00e9riode de \u00ab\u00a0rush\u00a0\u00bb – aux clients curieux de d\u00e9couvrir notre m\u00e9tier et nos secrets de fabrication.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Nous travaillons beaucoup avec les \u00e9tudiants qui trouvent dans les horaires que nous leur proposons une souplesse et une compatibilit\u00e9 avec la poursuite de leurs \u00e9tudes. Si nous avons d\u00e9marr\u00e9 au mois d’ao\u00fbt avec 8 personnes, nos effectifs seront renforc\u00e9s d\u00e8s la fin septembre.
A terme, nous devrions \u00eatre une quinzaine \u00e0 assurer des fonctions aussi diverses que l’accueil, la prise des commandes, la fabrication des pizzas, le management des \u00e9quipes… et bien s\u00fbr la livraison. Sur ce point, nous sommes tr\u00e8s vigilants : les jeunes doivent \u00eatre suffisamment matures pour suivre nos consignes de s\u00e9curit\u00e9 \u00e0 la lettre et ne pas prendre de risques inutiles sur la route.
Il est \u00e9vident que, lorsque j’aborderai la seconde phase de mon projet, c’est-\u00e0-dire l’ouverture de nouvelles unit\u00e9s, je devrai non seulement recruter de nouveaux co-\u00e9quipiers, mais \u00e9galement consolider ma structure. Se pr\u00e9senteront alors de nouvelles opportunit\u00e9s pour des collaborateurs motiv\u00e9s par le m\u00e9tier.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

R\u00e9\u00e9dition de l’interview du 26 avril. Pouss\u00e9 par le d\u00e9sir de gagner de l’ind\u00e9pendance et le go\u00fbt du challenge ce jeune cadre sup\u00e9rieur de l’agroalimentaire\u00a0a choisi de rejoindre le n\u00b0 1 mondial de la pizza livr\u00e9e : Domino’s Pizza. Il a ouvert\u00a0son premier magasin\u00a0dans le 8\u00e8me arrondissement de Lyon. \u00ab\u00a0Ayant occup\u00e9 chez Danone des fonctions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[139],"class_list":["post-297055","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-performance-des-adherents","entry"],"acf":[],"yoast_head":"\nLe franchis\u00e9 Jean Claude Barbe nous parle de ses ambitions<\/title>\n<meta name=\"description\" content=\"R\u00e9\u00e9dition de l'interview du 26 avril. 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