{"id":297059,"date":"2003-12-18T01:00:00","date_gmt":"2003-12-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/exportez-en-roumanie-4-la-franchise"},"modified":"2003-12-18T01:00:00","modified_gmt":"2003-12-18T00:00:00","slug":"exportez-en-roumanie-4-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/exportez-en-roumanie-4-la-franchise","title":{"rendered":"Exportez en Roumanie 4) La Franchise"},"content":{"rendered":"
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R\u00e9\u00e9dition : (Dernier\u00a0des 4 articles \u00e0 para\u00eetre en 4 jours) <\/em>Le cadre l\u00e9gal est fix\u00e9 par la loi du 09\/04\/1998 avec, notamment, une saine obligation d’information pr\u00e9-contractuelle, et la reconnaissance de : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– l’utilit\u00e9 de la franchise pour am\u00e9liorer l’offre sur le march\u00e9 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la propri\u00e9t\u00e9 intellectuelle et industrielle du franchiseur <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la possibilit\u00e9 de fixer des obligations post-contractuelles \u00e9quilibr\u00e9es <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la n\u00e9cessit\u00e9 d’un contrat assez long pour permettre la rentabilit\u00e9 de l’investissement <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la n\u00e9cessit\u00e9 d’avoir une exp\u00e9rience pour pr\u00e9tendre franchiser <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– les notions de marques, d’enseignes, de savoir-faire, de respect de ces \u00e9l\u00e9ments <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la n\u00e9cessit\u00e9 d’une collection de produits et services homog\u00e8nes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la notion de redevances en \u00e9change de prestations r\u00e9ellement assur\u00e9es par le Franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nos correspondants juristes locaux peuvent donner plus d’informations sur la Franchise, le droit commercial, les baux (loyers \u00e9lev\u00e9s sans pas de porte en principe) et la situation de la propri\u00e9t\u00e9 immobili\u00e8re qui, selon le t\u00e9moignage d’un groupe fran\u00e7ais, n\u00e9cessiterait de v\u00e9rifier qui est r\u00e9ellement propri\u00e9taire des murs \u00e0 vendre et veiller \u00e0 un enregistrement correct des actes de vente.<\/p>\n

Il y aurait une quarantaine de franchiseurs et entre 300 et 500 franchis\u00e9s pour l’instant. Une forte croissance est attendue sur ce march\u00e9 qui, pour se d\u00e9velopper plus vite, se veut r\u00e9solument ouvert aux investissements, aux enseignes et aux influences \u00e9trang\u00e8res. Quelques succursalistes locaux ont la base de notori\u00e9t\u00e9 et de savoir-faire leur permettant de cr\u00e9er des r\u00e9seaux dans un avenir proche. C’est un march\u00e9 sur lequel les franchiseurs fran\u00e7ais doivent prendre position en profitant d’une r\u00e9elle francophilie et d’une connaissance du fran\u00e7ais par une partie importante de la population universitaire, politique et d’encadrement m\u00eame si la jeunesse pratique davantage l’anglais. <\/p>\n

Les investisseurs roumains que nous avons rencontr\u00e9s furent int\u00e9ress\u00e9s par des domaines aussi vari\u00e9s que le v\u00eatement d’enfant Orchestra, les chemin\u00e9es Ren\u00e9 Brisach et l’Echelle Europ\u00e9enne ou Pano Boutique entre autres, ces concepts pourtant si diff\u00e9rents leur ayant sembl\u00e9 disposer d’un march\u00e9 important dans le pays. Les entreprises fran\u00e7aises doivent utiliser et respecter la francophilie et la francophonie des roumains. <\/p>\n

Dans la description du commerce de Bucarest, nous avons mis l’accent sur la partie la plus visible, les magasins d’\u00e9quipement de la personne. Mais il y a aussi d’importants besoins en \u00e9quipement de la maison, en services aux entreprises et dans certains services aux particuliers comme la coiffure fran\u00e7aise par exemple.<\/p>\n

Dans votre approche de la situation locale, il faut appr\u00e9cier l’importance des cercles relationnels et v\u00e9rifier la capacit\u00e9 de vos interlocuteurs en la mati\u00e8re si vous vous \u00e9loignez des produits basiques.<\/p>\n

\u00ab\u00a0Ah ! Monsieur, ramenez-nous des magasins fran\u00e7ais, il n’y a rien ici pour faire nos courses\u00a0\u00bb fut le cri du cur de plusieurs fran\u00e7ais rencontr\u00e9s sur place. La communaut\u00e9 fran\u00e7aise expatri\u00e9e (300 \u00ab\u00a0expats\u00a0\u00bb rien que pour Renault qui a rachet\u00e9 Dacia) est dans l’attente la plus impatiente de votre venue et jouera tr\u00e8s volontiers le r\u00f4le de catalyseur de votre notori\u00e9t\u00e9. Un budget de relations publiques doit imp\u00e9rativement \u00eatre d\u00e9gag\u00e9 pour toute implantation et sera d’une grande productivit\u00e9 car l’importance de la communaut\u00e9 fran\u00e7aise est la cons\u00e9quence de la position fran\u00e7aise de premier investisseur \u00e9tranger en Roumanie.<\/p>\n

Votre r\u00e9seau en Roumanie
<\/b>
Votre implantation locale sera facilit\u00e9e par nos correspondants consultants roumains dont l’un ma\u00eetrise excellemment notre langue. Le recrutement, l’immobilier, les informations sur les co\u00fbts et usages locaux, la pr\u00e9sentation de prestataires et bien d’autres choses, sont des services qu’ils pourront vous rendre pour acc\u00e9l\u00e9rer et s\u00e9curiser votre d\u00e9veloppement.<\/p>\n

Deux des consultants de notre \u00e9quipe fran\u00e7aise mettront leur exp\u00e9rience du d\u00e9veloppement de r\u00e9seau \u00e0 l’\u00e9tranger que ce soit pour structurer votre service export, pour le doter des outils ad\u00e9quats, pour \u00e9tablir une strat\u00e9gie export par priorit\u00e9 ou pour vous mettre en situation de d\u00e9veloppement dans les pays concern\u00e9s.<\/p>\n

Informations au 03 20 45 82 82 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

R\u00e9\u00e9dition : (Dernier\u00a0des 4 articles \u00e0 para\u00eetre en 4 jours) Le cadre l\u00e9gal est fix\u00e9 par la loi du 09\/04\/1998 avec, notamment, une saine obligation d’information pr\u00e9-contractuelle, et la reconnaissance de : – l’utilit\u00e9 de la franchise pour am\u00e9liorer l’offre sur le march\u00e9 – la propri\u00e9t\u00e9 intellectuelle et industrielle du franchiseur – la possibilit\u00e9 de 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