{"id":297064,"date":"2003-09-20T02:00:00","date_gmt":"2003-09-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-canicule-a-la-rentree-chacun-en-tire-sa-lecon"},"modified":"2003-09-20T02:00:00","modified_gmt":"2003-09-20T01:00:00","slug":"la-canicule-a-la-rentree-chacun-en-tire-sa-lecon","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-canicule-a-la-rentree-chacun-en-tire-sa-lecon","title":{"rendered":"La canicule : \u00e0 la rentr\u00e9e chacun en tire sa le\u00e7on"},"content":{"rendered":"
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Certains produits ont connu des hausses frisant les 50 %, d’autres secteurs craignent des difficult\u00e9s encore \u00e0 venir. La fili\u00e8re de la distribution s’est, quant \u00e0 elle,\u00a0 <\/span>bien comport\u00e9e mais <\/span>les professionnels savent d\u00e9sormais qu’il est n\u00e9cessaire de pr\u00e9voir… <\/span><\/p>\n

Des variations climatiques importantes g\u00e9n\u00e8rent des situations particuli\u00e8res, ainsi elles entra\u00eenent une augmentation de production en urgence qui n\u00e9cessite de faire appel \u00e0 du personnel suppl\u00e9mentaire \u00e0 qui il faut assurer des conditions de travail supportables par grandes chaleurs. Alors que chaque jour nous confirme le drame v\u00e9cu par les milieux sanitaires et que nos politiques s’interrogent ou s’interpellent, on peut commencer \u00e0 tirer les enseignements de cette p\u00e9riode estivale exceptionnelle. <\/span><\/p>\n

Les professionnels peuvent se satisfaire de leur r\u00e9activit\u00e9<\/strong>. Il faudra n\u00e9anmoins revoir le calendrier des p\u00e9riodes promotionnelles qui doit lui aussi s’adapter \u00e0 des changements climatiques. Par exemple, le Textile avait d\u00e9j\u00e0 \u00e9puis\u00e9 ses stocks au moment des soldes et le mois d’ao\u00fbt a \u00e9t\u00e9 morose car les achats d’hiver n’ont pas \u00e9t\u00e9 anticip\u00e9s comme cela avait \u00e9t\u00e9 le cas les ann\u00e9es pr\u00e9c\u00e9dentes. Le secteur non-alimentaire a connu des effets variables de la canicule<\/em>. Evidemment les ventes ont connu un fort succ\u00e8s dans le domaine des produits de protection solaire, m\u00eame si l’auto-brozant est davantage rest\u00e9 dans les rayons… Tout comme dans le domaine des sports : maillots de bain en hausse et surv\u00eatements en baisse… Deux secteurs ont souffert : le bricolage et le jardinage, la plupart des consommateurs ayant moins d’\u00e9nergie et de possibilit\u00e9s d’entreprendre des travaux importants. <\/span><\/p>\n

Pour l’alimentaire aussi les contrastes sont forts <\/em>mais globalement la saison est plut\u00f4t bonne et le secteur a bien r\u00e9pondu \u00e0 l’augmentation importante de la demande. Les produits qui se sont le mieux vendus sont, sans surprise, les boissons, les insecticides, les salades et les glaces. Ce sont les eaux aromatis\u00e9es qui ont le plus b\u00e9n\u00e9fici\u00e9 de la situation, avec une hausse proche de 50 %, suivies de pr\u00e8s par les eaux nature, puis les sodas. Des ruptures de stocks sont pourtant apparues apr\u00e8s le 10 ao\u00fbt en raison de la dur\u00e9e de la canicule. Les glaces ont vu une augmentation de 30 %. Et on parlera encore quelques ann\u00e9es de l’\u00e9puisement des stocks de ventilateurs et climatiseurs parfois intervenu d\u00e8s juin. Restera \u00e0 climatiser les points de vente qui ne le sont pas encore… Avec mod\u00e9ration, pour le respect de l’environnement… Quant \u00e0 la cha\u00eene du froid, si elle a pu \u00eatre assez bien respect\u00e9e on le doit aux fournisseurs de frigos, tr\u00e8s satisfaits de la saison. <\/span><\/p>\n

Maintenant restent les produits dont on craint la p\u00e9nurie <\/em>: ainsi les salades ont connu des pertes et on a vu les prix consid\u00e9rablement augmenter, les inqui\u00e9tudes concernent en particulier les salades en sachets,\u00a0 <\/span>les producteurs laitiers pr\u00e9voient de leur c\u00f4t\u00e9 une baisse des quantit\u00e9s, de m\u00eame pour certaines fili\u00e8res comme la volaille ou le buf, pour le vin le doute subsiste encore sur la qualit\u00e9 et la quantit\u00e9 du mill\u00e9sime. <\/p>\n

<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Dominique Deslandes<\/p>\n

<\/span><\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Certains produits ont connu des hausses frisant les 50 %, d’autres secteurs craignent des difficult\u00e9s encore \u00e0 venir. La fili\u00e8re de la distribution s’est, quant \u00e0 elle,\u00a0 bien comport\u00e9e mais les professionnels savent d\u00e9sormais qu’il est n\u00e9cessaire de pr\u00e9voir… Des variations climatiques importantes g\u00e9n\u00e8rent des situations particuli\u00e8res, ainsi elles entra\u00eenent une augmentation de production en […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-297064","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLa canicule : \u00e0 la rentr\u00e9e chacun en tire sa le\u00e7on<\/title>\n<meta name=\"description\" content=\"Certains produits ont connu des hausses frisant les 50 %, d'autres secteurs craignent des difficult\u00e9s encore \u00e0 venir. 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