{"id":297067,"date":"2003-07-26T02:00:00","date_gmt":"2003-07-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-au-maroc"},"modified":"2003-07-26T02:00:00","modified_gmt":"2003-07-26T01:00:00","slug":"la-franchise-au-maroc","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-au-maroc","title":{"rendered":"La Franchise au Maroc"},"content":{"rendered":"
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Au Maroc, la franchise ne se d\u00e9veloppe depuis 10 ans et parmi les premiers r\u00e9seaux install\u00e9s, on trouve certains loueurs\u00a0v\u00e9hicules (Avis, Europcar, Hertz). <\/p>\n

Selon la fff qui a r\u00e9sum\u00e9 une communication\u00a0gouvernementale marocaine, on trouverait \u00ab\u00a0d\u00e9sormais environ 80 r\u00e9seaux pour 200 franchis\u00e9s, 40 master franchis\u00e9s et 400 points de vente, principalement concentr\u00e9s sur Rabat et Casablanca, deux villes au pouvoir d’achat assez \u00e9lev\u00e9\u00a0\u00bb. <\/p>\n

Les secteurs en pointe sont : \u00ab\u00a0la restauration (19 enseignes), l’habillement (12 enseignes), les cosm\u00e9tiques et la coiffure (10 enseignes). Location de voiture, confiserie et ameublement atteignent presque chacun les dix enseignes.<\/p>\n

On ne sera pas surpris de la proportion\u00a0d’enseignes fran\u00e7aises (27) et am\u00e9ricaines (15) et l’on suivra le d\u00e9veloppement du nombre\u00a0d’enseignes marocaines : Kit\u00e9a, Kaoba, Mobilia et Castory dans le secteur de l’ameublement, 303, Indigo et Unitex dans le secteur de l’habillement, Au Pain Tout Chaud (boulangerie), Drag\u00e9e d’Or et Pralinor (confiserie), Lavazza et Kini’s (restauration), Floralement V\u00f4tre (d\u00e9coration). <\/p>\n

A noter : le gouvernement marocain a mis en place une charte de l’investissement en 1996, qui facilite les cr\u00e9ations d’entreprise, en particulier dans le contexte de la franchise. <\/p>\n

Les membres de la fff pourront obtenir davantage d’informations du service export de la fff. <\/p>\n

Nous avons aussi le plaisir de noter le tr\u00e8s grand nombre d’internautes marocains candidats aux enseignes fran\u00e7aises sur notre site. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Au Maroc, la franchise ne se d\u00e9veloppe depuis 10 ans et parmi les premiers r\u00e9seaux install\u00e9s, on trouve certains loueurs\u00a0v\u00e9hicules (Avis, Europcar, Hertz). Selon la fff qui a r\u00e9sum\u00e9 une communication\u00a0gouvernementale marocaine, on trouverait \u00ab\u00a0d\u00e9sormais environ 80 r\u00e9seaux pour 200 franchis\u00e9s, 40 master franchis\u00e9s et 400 points de vente, principalement concentr\u00e9s sur Rabat et Casablanca, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-297067","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa 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