{"id":297068,"date":"2003-06-30T02:00:00","date_gmt":"2003-06-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/precisions-sur-la-reprise-dixina-par-le-groupe-italien-snaidero-6086"},"modified":"2003-06-30T02:00:00","modified_gmt":"2003-06-30T01:00:00","slug":"precisions-sur-la-reprise-dixina-par-le-groupe-italien-snaidero-6086","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/precisions-sur-la-reprise-dixina-par-le-groupe-italien-snaidero-6086","title":{"rendered":"Pr\u00e9cisions sur la reprise d’IXINA par le groupe Italien SNAIDERO"},"content":{"rendered":"
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Le Groupe Snaidero, 5i\u00e8me fabricant europ\u00e9en de cuisines \u00e9quip\u00e9es avec des usines en Italie, Allemagne, Autriche, France, un CA industriel meuble de 280 M\u20ac et un CA distribution sous enseigne de 220 M\u20ac,\u00a0 confirme son int\u00e9r\u00eat pour des concepts et des r\u00e9seaux de distribution performants.
Apr\u00e8s avoir repris en 2000\u00a0 le franchiseur fran\u00e7ais Cuisines Plus (70 magasins dans l’Hexagone + 2 en Espagne) le Groupe Snaidero vient d’acqu\u00e9rir le 2 juin 2003 la marque-enseigne belge Ixina<\/a><\/b> dont le concept est jug\u00e9 en avance sur son temps.\u00a0 Cette d\u00e9cision,\u00a0 annonc\u00e9e comme strat\u00e9gique,\u00a0 consolide les objectifs des r\u00e9seaux concern\u00e9s. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’enseigne belge est aujourd’hui exploit\u00e9e en franchise dans 31 magasins dont 5 constituent la t\u00eate de pont implant\u00e9e en France.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ce nouveau p\u00f4le de comp\u00e9tence ainsi cr\u00e9\u00e9 en mati\u00e8re de franchise (deux centrales regroupant 50 personnes) devient le 1er acteur europ\u00e9en dans le domaine de la distribution de cuisines en franchise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les concepts et r\u00e9seaux Cuisines Plus et ixina,\u00a0 tous deux en situation de prise de part de march\u00e9, sont appel\u00e9s \u00e0 se d\u00e9velopper en parall\u00e8le dans l’Hexagone tandis que le r\u00e9seau belge poursuivra son d\u00e9veloppement sous l’enseigne ixina, plus particuli\u00e8rement en Flandre.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Selon les termes de l’accord qui vient d’intervenir, le nouvel actionnaire reprend \u00e0 son compte les projets de d\u00e9veloppement d’ixina tant en Belgique qu’en France.<\/b>\u00a0 L’emploi, garant de la culture et des valeurs tr\u00e8s sp\u00e9cifiques de l’enseigne, sera maintenu ainsi que les conditions de travail.
Le r\u00e9seau belge, aujourd’hui en pleine op\u00e9ration de conversion de l’enseigne Electro-Cash \u00e0 la marque-enseigne et au concept ixina, ax\u00e9 sur le cr\u00e9neau des cuisines \u00e9quip\u00e9es et du gros \u00e9lectrom\u00e9nager, a r\u00e9alis\u00e9 59,1 millions d’euros de chiffre d’affaires en 2002. Il occupe quelque 225 emplois dont 151 en direct et 74 en sous-traitance.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Avec 10.250 cuisines vendues en Belgique en 2002, ixina est le distributeur n\u00b0 1 de cuisines \u00e9quip\u00e9es du pays avec quelque 12 % de part d’un march\u00e9 de la distribution estim\u00e9 pour 2002 \u00e0 84.500 cuisines.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le r\u00e9seau fran\u00e7ais ixina devrait quant \u00e0 lui conna\u00eetre un d\u00e9veloppement acc\u00e9l\u00e9r\u00e9 compte tenu des introductions et des objectifs du Groupe sur la France, un march\u00e9 toujours en voie de 1er \u00e9quipement.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ainsi le groupe belge a-t-il r\u00e9ussi l’objectif qu’il s’\u00e9tait assign\u00e9 d’adosser son r\u00e9seau \u00e0 un groupe d’envergure europ\u00e9enne, actif dans le m\u00eame m\u00e9tier, exp\u00e9riment\u00e9 dans le management du syst\u00e8me de franchise et disposant les moyens strat\u00e9giques et financiers indispensables au d\u00e9veloppement de l’enseigne ixina \u00e0 l’international.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Communiqu\u00e9<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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(ce communiqu\u00e9 compl\u00e8te l’article du 12 juin)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le Groupe Snaidero, 5i\u00e8me fabricant europ\u00e9en de cuisines \u00e9quip\u00e9es avec des usines en Italie, Allemagne, Autriche, France, un CA industriel meuble de 280 M\u20ac et un CA distribution sous enseigne de 220 M\u20ac,\u00a0 confirme son int\u00e9r\u00eat pour des concepts et des r\u00e9seaux de distribution performants.Apr\u00e8s avoir repris en 2000\u00a0 le franchiseur fran\u00e7ais Cuisines Plus (70 […]<\/p>\n","protected":false},"author":1,"featured_media":287133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-297068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nPr\u00e9cisions 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