{"id":297620,"date":"2019-03-26T15:06:36","date_gmt":"2019-03-26T14:06:36","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=297620"},"modified":"2019-03-27T11:07:19","modified_gmt":"2019-03-27T10:07:19","slug":"esprit-ouvre-un-nouveau-magasin-au-coeur-du-quartier-commercant-de-liege","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/esprit-ouvre-un-nouveau-magasin-au-coeur-du-quartier-commercant-de-liege","title":{"rendered":"Esprit ouvre un nouveau magasin au c\u0153ur du quartier commer\u00e7ant de Li\u00e8ge"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-297625 alignleft\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/03\/Esprit1-300x209.jpg\" alt=\"\" width=\"300\" height=\"209\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/03\/Esprit1-300x209.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/03\/Esprit1.jpg 358w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Fond\u00e9 en 1968 en Californie par Doug Tompkins et Susie Russell, <a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-esprit\">Esprit<\/a> compte 870 magasins en propre. La marque est disponible dans plus de 7 500 points de vente. Malgr\u00e9 les difficult\u00e9s auxquelles l&rsquo;enseigne doit faire face et le plan de restructuration mondiale annonc\u00e9 en 2018, Esprit <strong>ouvre un nouveau magasin \u00e0 Li\u00e8ge.<\/strong> Ce dernier, d&rsquo;une superficie de 400 m\u00b2, propose des collections pour dames, comprenant la marque Esprit elle-m\u00eame et le label pour jeunes\u00a0edc.<\/p>\n<h2 class=\"h1 fg-article__title\">Un plan de redressement ambitieux<\/h2>\n<p>Le groupe a annonc\u00e9 en novembre dernier la mise en place d&rsquo;un plan de redressement ambitieux. C&rsquo;est aussi un plan r\u00e9aliste selon son directeur g\u00e9n\u00e9ral, Anders Kristiansen, qui a rejoint Esprit en juin. <strong>Le d\u00e9taillant est parvenu \u00e0 mettre le doigt sur plusieurs probl\u00e8mes auxquels il fait face<\/strong>. Collections inappropri\u00e9es, identit\u00e9 de marque incoh\u00e9rente, des ventes de plus en plus faibles, des co\u00fbts \u00e9lev\u00e9s ou encore une baisse de trafic dans ses magasins, Esprit doit op\u00e9rer des changements majeurs pour revenir \u00e0 une croissance et une rentabilit\u00e9 durables.<\/p>\n<p>Outre la suppression d\u2019emplois et la fermeture des points de vente non rentables, le groupe envisage une refonte totale de ses collections. Par ailleurs, le nombre de mod\u00e8les va \u00eatre r\u00e9duit de 30 % d\u2019ici juin 2019. La gamme de coloris marqu\u00e9s va \u00eatre restreinte. Esprit compte s\u2019appuyer sur les mod\u00e8les cl\u00e9s qui ont fait sa renomm\u00e9e. Mais ce n&rsquo;est pas tout ! La marque veut prendre<strong>\u00a0position sur des questions politiques telles que la durabilit\u00e9 et l\u2019autonomisation des femmes.<\/strong><\/p>\n<h2>Cap sur la Chine<\/h2>\n<p><img decoding=\"async\" class=\"size-medium wp-image-297633 alignright\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/03\/Esprit-300x128.jpg\" alt=\"\" width=\"300\" height=\"128\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/03\/Esprit-300x128.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/03\/Esprit.jpg 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Malgr\u00e9 toutes ces difficult\u00e9s, le groupe reste confiant ! D\u2019ici 2023, <strong>il envisage m\u00eame l\u2019ouverture de 220 nouveaux magasins en Chine<\/strong> et 78 autres dans le reste de l\u2019Asie. L&rsquo;enseigne veut se concentrer sur l\u2019Est avec une strat\u00e9gie appuy\u00e9e sur la Chine. En outre Esprit pr\u00e9voit des investissements dans l\u2019intelligence artificielle ainsi que le d\u00e9ploiement d&rsquo;un nouveau concept magasin. Ce dernier sera d\u00e9voil\u00e9 en ao\u00fbt 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fond\u00e9 en 1968 en Californie par Doug Tompkins et Susie Russell, Esprit compte 870 magasins en propre. La marque est disponible dans plus de 7 500 points de vente. Malgr\u00e9 les difficult\u00e9s auxquelles l&rsquo;enseigne doit faire face et le plan de restructuration mondiale annonc\u00e9 en 2018, Esprit ouvre un nouveau magasin \u00e0 Li\u00e8ge. Ce dernier, [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":297633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-297620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esprit ouvre un nouveau magasin au c\u0153ur du quartier commer\u00e7ant de Li\u00e8ge<\/title>\n<meta name=\"description\" content=\"Fond\u00e9 en 1968 en Californie par Doug Tompkins et Susie Russell, Esprit compte 870 magasins en propre. 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