{"id":297714,"date":"2019-04-30T07:43:33","date_gmt":"2019-04-30T06:43:33","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=297714"},"modified":"2019-04-30T07:43:33","modified_gmt":"2019-04-30T06:43:33","slug":"la-franchise-gemo-souhaite-renforcer-sa-presence-sur-le-territoire-belge","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-gemo-souhaite-renforcer-sa-presence-sur-le-territoire-belge","title":{"rendered":"La franchise GEMO souhaite renforcer sa pr\u00e9sence sur le territoire Belge"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-297718 alignleft\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/04\/g\u00e9mo-1-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/04\/g\u00e9mo-1-300x225.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/04\/g\u00e9mo-1.jpg 333w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Cr\u00e9\u00e9e en 1991 par le groupe Eram, la <a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-gemo\">franchise G\u00e9mo<\/a> est une <strong>enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter.<\/strong> La marque \u00e9tait pr\u00e9sente en mars dernier \u00e0 Ekeren, lors du Franchising Belgium Day, pour d\u00e9montrer sa volont\u00e9 d&rsquo;\u00e9tendre son r\u00e9seau en Belgique. L&rsquo;enseigne de pr\u00eat-\u00e0-porter ambitionne de d\u00e9velopper de nouveaux points de vente,<strong> en franchise ou en affiliation,<\/strong> sur l\u2019ensemble du royaume de Belgique, o\u00f9 elle compte actuellement 3 magasins exploit\u00e9s en franchise par Francesco Bulla et son \u00e9pouse.<\/p>\n<h2>G\u00e9mo, un concept, trois formats<\/h2>\n<p>L&rsquo;enseigne habille les hommes, les femmes et les enfants. Elle s\u2019adapte \u00e0 toutes les morphologies sans oublier les futures mamans et les personnes de grande taille. Pour accompagner sa gamme vestimentaire, la franchise G\u00e9mo propose aussi des chaussures, des accessoires et de la maroquinerie.<\/p>\n<p><strong>La marque se d\u00e9veloppe sous trois formats de magasins diff\u00e9rents<\/strong> : Les plus grands points de vente sont les \u00ab Family Stores \u00bb qui s\u2019affichent sur des surfaces de 1.500 m\u00b2,\u00a0 suivis par des \u00ab magasins \u00bb \u00e9tendus sur 800 m\u00b2 et enfin les \u00ab G\u00e9mo Kids \u00bb qui sont des boutiques variant entre 150 et 300 m\u00b2.<\/p>\n<h2>Une enseigne active en France et \u00e0 l&rsquo;international<\/h2>\n<p><img decoding=\"async\" class=\"size-medium wp-image-297717 alignright\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/04\/g\u00e9mo-300x128.jpg\" alt=\"\" width=\"300\" height=\"128\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/04\/g\u00e9mo-300x128.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/04\/g\u00e9mo.jpg 470w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>L&rsquo;enseigne du groupe Eram, qui regroupe 11 marques de mode, est <strong>tr\u00e8s pr\u00e9sente en France avec 415 points de vente<\/strong> r\u00e9partis sur l&rsquo;ensemble du territoire. A l&rsquo;international, G\u00e9mo compte 27 points de vente et projette de r\u00e9aliser 10 % de son chiffre d\u2019affaires \u00e0 l\u2019export avec plus de 50 magasins d&rsquo;ici 2020.<\/p>\n<p>Le r\u00e9seau employant 4 000 collaborateurs, a r\u00e9alis\u00e9 un chiffre d\u2019affaires de <strong>873 millions d\u2019euros en 2018<\/strong> pour servir au mieux 5 millions de clients adeptes de son programme de fid\u00e9lit\u00e9.<\/p>\n<p>Le distributeur sp\u00e9cialis\u00e9 de la mode femme, homme, enfant et b\u00e9b\u00e9, avait d\u00e9voil\u00e9 en novembre dernier\u00a0son nouveau concept magasin. Compact, design et connect\u00e9, le magasin G\u00e9mo nouvelle g\u00e9n\u00e9ration a \u00e9t\u00e9 imagin\u00e9 avec l\u2019agence HMY pour r\u00e9pondre aux nouvelles attentes des clients et <strong>permettre \u00e0 la marque de se d\u00e9velopper sur toutes les zones de flux, y compris digitales.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9\u00e9e en 1991 par le groupe Eram, la franchise G\u00e9mo est une enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter. La marque \u00e9tait pr\u00e9sente en mars dernier \u00e0 Ekeren, lors du Franchising Belgium Day, pour d\u00e9montrer sa volont\u00e9 d&rsquo;\u00e9tendre son r\u00e9seau en Belgique. L&rsquo;enseigne de pr\u00eat-\u00e0-porter ambitionne de d\u00e9velopper de nouveaux points de vente, en franchise ou [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":297717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-297714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La franchise GEMO souhaite renforcer sa pr\u00e9sence sur le territoire Belge<\/title>\n<meta name=\"description\" content=\"Cr\u00e9\u00e9e en 1991 par le groupe Eram, la franchise G\u00e9mo est une enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter. 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