{"id":297739,"date":"2019-05-07T08:00:39","date_gmt":"2019-05-07T07:00:39","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=297739"},"modified":"2019-05-13T23:13:16","modified_gmt":"2019-05-13T22:13:16","slug":"la-franchise-mr-bricolage-se-distingue-en-belgique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-mr-bricolage-se-distingue-en-belgique","title":{"rendered":"La franchise Mr. Bricolage se distingue en Belgique"},"content":{"rendered":"

\"\"La franchise Mr. Bricolage<\/a> a annonc\u00e9 une croissance de 4,8 % de son chiffre d’affaires en Belgique pour l\u2019ann\u00e9e 2018. Le pays qui regroupe 45 magasins (10 int\u00e9gr\u00e9s et 35 franchis\u00e9s), repr\u00e9sente 56 % du chiffre d\u2019affaires de l\u2019enseigne \u00e0 l\u2019\u00e9tranger<\/strong>. Par ailleurs, le groupe a souscrit au code de D\u00e9ontologie Europ\u00e9en de la franchise en tant que membre de la F\u00e9d\u00e9ration Belge de la Franchise.<\/p>\n

Mr. Bricolage r\u00e9alise une bonne ann\u00e9e 2018<\/h2>\n

Fin 2018, la franchise Mr. Bricolage a d\u00e9gag\u00e9 un chiffre d\u2019affaires de 1,99 milliard d\u2019euros g\u00e9n\u00e9r\u00e9s par ses 764 magasins. La marque compte 695 points de vente en France et 69 \u00e0 l\u2019\u00e9tranger r\u00e9partis sur 9 pays : Andorre, Belgique, Bulgarie, Chypre, C\u00f4te d\u2019Ivoire, \u00cele Maurice, Mac\u00e9doine, Madagascar et Maroc. La filiale belge de Mr. Bricolage repr\u00e9sente 12,5 % du volume total en 2018<\/strong> avec un volume d\u2019affaires de 248,5 millions d\u2019euros. Apr\u00e8s la Belgique, c\u2019est la Bulgarie qui avec ses 11 magasins, affiche une croissance de 9,2 %. L\u2019implantation de l\u2019enseigne \u00e0 l\u2019\u00e9tranger a d\u00e9but\u00e9 en 1991 au Portugal.<\/p>\n

L’enseigne mise exclusivement sur la franchise<\/h2>\n

N\u00e9e il y a 50 ans de l\u2019union d\u2019une dizaine de quincaillers ind\u00e9pendants de la r\u00e9gion d\u2019Orl\u00e9ans qui se sont regroup\u00e9s sous le nom d\u2019ANPF, l’enseigne sp\u00e9cialiste de la r\u00e9novation et de l’embellissement de la maison et du jardin, Mr. Bricolage, a choisi pour slogan \u00ab faites le vous-m\u00eame mais pas tout seul \u00bb. <\/strong><\/p>\n

Le d\u00e9veloppement du r\u00e9seau, la modernisation de l\u2019offre et l\u2019acc\u00e9l\u00e9ration de cession de ses magasins int\u00e9gr\u00e9s sont les 3 principaux axes du nouveau plan strat\u00e9gique lanc\u00e9 par le groupe depuis 2016. Mr. Bricolage veut sortir totalement du mod\u00e8le hybride m\u00ealant magasins franchis\u00e9s et magasins int\u00e9gr\u00e9s pour se concentrer sur un \u00ab\u00a0seul m\u00e9tier\u00a0\u00bb, celui de la franchise.<\/strong><\/p>\n

Le r\u00e9seau vise \u00e0 devenir le leader sur son secteur. Pour ce faire il mise sur trois valeurs fondatrices :<\/strong><\/p>\n

    \n
  • La proximit\u00e9 – gr\u00e2ce \u00e0 un maillage territorial optimis\u00e9.<\/li>\n
  • La serviabilit\u00e9 – gr\u00e2ce \u00e0 une prise\u00a0en charge rapide et efficace des soucis des clients.<\/li>\n
  • La solidarit\u00e9 – gr\u00e2ce \u00e0\u00a0une communaut\u00e9 d\u2019entrepreneurs solidaires, engag\u00e9s dans leurs\u00a0territoires.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    La franchise Mr. Bricolage a annonc\u00e9 une croissance de 4,8 % de son chiffre d’affaires en Belgique pour l\u2019ann\u00e9e 2018. Le pays qui regroupe 45 magasins (10 int\u00e9gr\u00e9s et 35 franchis\u00e9s), repr\u00e9sente 56 % du chiffre d\u2019affaires de l\u2019enseigne \u00e0 l\u2019\u00e9tranger. Par ailleurs, le groupe a souscrit au code de D\u00e9ontologie Europ\u00e9en de la franchise […]<\/p>\n","protected":false},"author":54,"featured_media":297744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-297739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise Mr. Bricolage se distingue en Belgique<\/title>\n<meta name=\"description\" content=\"La franchise Mr. Bricolage a annonc\u00e9 une croissance de 4,8 % de son chiffre d'affaires en Belgique pour l\u2019ann\u00e9e 2018. 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