{"id":297741,"date":"2019-05-02T09:00:43","date_gmt":"2019-05-02T08:00:43","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=297741"},"modified":"2019-05-13T23:13:35","modified_gmt":"2019-05-13T22:13:35","slug":"la-franchise-lorange-bleue-veut-reconquerir-la-belgique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-lorange-bleue-veut-reconquerir-la-belgique","title":{"rendered":"La franchise l\u2019Orange Bleue veut reconqu\u00e9rir la Belgique"},"content":{"rendered":"

\"\"La franchise l\u2019Orange Bleue<\/a>, sp\u00e9cialis\u00e9e dans le fitness low cost, veut relancer son d\u00e9ploiement sur le territoire Belge<\/strong>. Eric Bailly, responsable du d\u00e9veloppement, a annonc\u00e9 lors du dernier Franchising Belgium Day, que le groupe entendait revenir en force sur le march\u00e9 belge, apr\u00e8s l\u2019ouverture d\u2019un premier centre de 700 m\u00b2 en 2012.<\/p>\n

Une franchise au service du sport<\/h2>\n

L\u2019Orange Bleue a \u00e9t\u00e9 cr\u00e9\u00e9e en 1996 par Thierry Marquer. Son d\u00e9veloppement sous le mod\u00e8le de la franchise (licence de marque) a \u00e9t\u00e9 lanc\u00e9 au bout de 10 ans d’exploitation. A ce jour, l’enseigne fran\u00e7aise de fitness \u00e0 prix discount compte 400 clubs en France et en Espagne. Le premier club belge avait ouvert ses portes dans la ville de Wavre<\/strong> \u00e0 la fin de l\u2019ann\u00e9e 2012. Il \u00e9tait dot\u00e9 d\u2019une quarantaine de machines destin\u00e9es \u00e0 l\u2019entrainement cardio et la musculation. Par ailleurs, les clients pouvaient b\u00e9n\u00e9ficier d’une cinquantaine de cours exclusifs, assur\u00e9s chaque semaine par des coachs dipl\u00f4m\u00e9s d\u2019\u00c9tat, dans une salle de cours collectif. Le r\u00e9seau pr\u00e9voyait d’y ouvrir d’autres centres mais les choses ne se sont pas d\u00e9roul\u00e9es comme pr\u00e9vu.<\/p>\n

Deux concepts pour garder la forme !<\/h2>\n

Les adh\u00e9rents du groupe peuvent choisir parmi deux concepts diff\u00e9rents :<\/p>\n

    \n
  • Le premier concept \u00ab l\u2019Orange Bleue Mon Coach Fitness \u00bb met \u00e0 disposition de ses membres des machines de musculation et cardio, mat\u00e9riel adapt\u00e9 \u00e0 tous les niveaux<\/strong>, mais \u00e9galement des coachs dipl\u00f4m\u00e9s donnant des cours collectifs en illimit\u00e9s.<\/li>\n
  • Le deuxi\u00e8me concept \u00ab\u00a0l\u2019Orange Bleue Mon Coach Wellness\u00a0\u00bb assure des cours individuels et les adh\u00e9rents re\u00e7oivent un coaching personnel prodigu\u00e9 par des professionnels dans les domaines du sport, de la di\u00e9t\u00e9tique ou de l\u2019ost\u00e9opathie. Ce dernier concept a \u00e9t\u00e9 cr\u00e9\u00e9 pour r\u00e9pondre \u00e0 la demande croissante du mieux-vivre,<\/strong> en proposant une nouvelle fa\u00e7on d\u2019aborder le sport.<\/li>\n<\/ul>\n

    L’accompagnement du r\u00e9seau<\/h2>\n

    \"\"<\/p>\n

    C\u2019est dans sa propre acad\u00e9mie, compos\u00e9e de 4 \u00e9coles et de 15 salles r\u00e9f\u00e9rentes situ\u00e9es en France, que la franchise l\u2019Orange Bleue, forme ses \u00e9quipes. Une dizaine d\u2019employ\u00e9s assurent un accompagnement permanent destin\u00e9 aux g\u00e9rants et aux coachs.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La franchise l\u2019Orange Bleue, sp\u00e9cialis\u00e9e dans le fitness low cost, veut relancer son d\u00e9ploiement sur le territoire Belge. Eric Bailly, responsable du d\u00e9veloppement, a annonc\u00e9 lors du dernier Franchising Belgium Day, que le groupe entendait revenir en force sur le march\u00e9 belge, apr\u00e8s l\u2019ouverture d\u2019un premier centre de 700 m\u00b2 en 2012. Une franchise au […]<\/p>\n","protected":false},"author":54,"featured_media":297748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-297741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise l\u2019Orange Bleue veut reconqu\u00e9rir la Belgique<\/title>\n<meta name=\"description\" content=\"La franchise l\u2019Orange Bleue, sp\u00e9cialis\u00e9e dans le fitness low cost, veut relancer son d\u00e9ploiement sur le territoire Belge. 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