{"id":297944,"date":"2019-05-29T08:00:12","date_gmt":"2019-05-29T07:00:12","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=297944"},"modified":"2019-05-31T06:46:17","modified_gmt":"2019-05-31T05:46:17","slug":"la-franchise-bricoplanit-veut-seduire-la-clientele-feminine","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-bricoplanit-veut-seduire-la-clientele-feminine","title":{"rendered":"La franchise BricoPlanit veut s\u00e9duire la client\u00e8le f\u00e9minine"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-297948 alignleft\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/05\/BricoPlanit-300x205.jpg\" alt=\"\" width=\"300\" height=\"205\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/05\/BricoPlanit-300x205.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/05\/BricoPlanit.jpg 366w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Enseigne de Maxeda DIY Group, plus grand d\u00e9taillant de bricolage dans le Belux (Belgique-Luxembourg), avec 374 magasins et plus de 7 000 collaborateurs, <a href=\"https:\/\/ac-franchise.be\/annuaire\/brico-plan-it\">BricoPlanit<\/a> vient de lancer <strong>un tout nouveau concept, ax\u00e9 davantage sur l\u2019inspiration et la d\u00e9coration<\/strong>, afin de s\u00e9duire la client\u00e8le f\u00e9minine.<\/p>\n<p>R\u00e9serv\u00e9s d&rsquo;ordinaire aux hommes, les femmes sont de plus en plus nombreuses \u00e0 participer aux travaux et au bricolage dans le logement. A l&rsquo;heure o\u00f9 le \u00abfaire soi m\u00eame\u00bb a la cote, BricoPlanit tente de <strong>s\u00e9duire un public plus large.<\/strong> Les femmes sont en ligne de mire !<\/p>\n<h2>Le bricolage n&rsquo;est plus l&rsquo;apanage des hommes !<\/h2>\n<p>C\u2019est en proposant les assortiments ad\u00e9quats, aux prix ad\u00e9quats, et en imaginant un nouveau concept attractif que l&rsquo;enseigne de bricolage BricoPlanit esp\u00e8re s\u00e9duire les femmes bricoleuses.<\/p>\n<blockquote><p>\u00ab Les femmes prennent 80% des d\u00e9cisions lorsqu\u2019il s\u2019agit de travaux de bricolage et de r\u00e9novation dans la maison. Nous voulons \u00eatre plus \u00e0 m\u00eame d\u2019y r\u00e9pondre\u00a0\u00bb, explique Ralph Berteaux, Managing Director chez BricoPlanit.<\/p><\/blockquote>\n<h2>Quatre styles d\u2019habitation diff\u00e9rents<\/h2>\n<p>Implant\u00e9 sur le site Carrefour \u00e0 Mont-Saint-Jean, le nouveau BricoPlanit, d&rsquo;une surface de 10 000 m\u00b2, dispose d&rsquo;un vaste espace d\u00e9di\u00e9 \u00e0 l\u2019\u00e9clairage et d&rsquo;une zone r\u00e9serv\u00e9e \u00e0 la d\u00e9coration. Celle-ci est subdivis\u00e9e en quatre habitations de styles diff\u00e9rents.<\/p>\n<p><strong>Chaque habitation s\u2019inspire d\u2019un univers sp\u00e9cifique<\/strong> : Casa Exotic (ludique et color\u00e9, avec des perroquets comme fil rouge), Ethnic Factory (tons chauds, avec une touche africaine), Japandi Spirit (zen, avec un m\u00e9lange d\u2019\u00e9l\u00e9ments orientaux et de puret\u00e9 scandinave) et Chic Living (plus luxueux, avec du marbre et des dorures).<\/p>\n<h2>7 valeurs fondatrices partag\u00e9es au quotidien<\/h2>\n<p><img decoding=\"async\" class=\"size-medium wp-image-297950 alignright\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/05\/BricoPlanit-2-300x160.jpg\" alt=\"\" width=\"300\" height=\"160\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/05\/BricoPlanit-2-300x160.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/05\/BricoPlanit-2.jpg 469w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li>La passion du client<\/li>\n<li>L\u2019am\u00e9lioration continue : BricoPlanit renouvelle sans cesse ses connaissances, am\u00e9liore ses pratiques et d\u00e9veloppe de nouveaux concepts pour r\u00e9pondre aux \u00e9volutions du march\u00e9.<\/li>\n<li>Le respect d\u2019autrui : BricoPlanit donne \u00e0 chacun la possibilit\u00e9 de d\u00e9ployer ses talents et de se d\u00e9velopper.<\/li>\n<li>L\u2019honn\u00eate et l\u2019int\u00e9grit\u00e9<\/li>\n<li>Le sens des responsabilit\u00e9s : L&rsquo;enseigne est consciente de ses responsabilit\u00e9s vis-\u00e0-vis de ses coll\u00e8gues, de ses collaborateurs et de ses clients, mais aussi de l\u2019environnement et de la communaut\u00e9.<\/li>\n<li>Un \u00e9tat d\u2019esprit positif<\/li>\n<li>Le travail en \u00e9quipe<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Enseigne de Maxeda DIY Group, plus grand d\u00e9taillant de bricolage dans le Belux (Belgique-Luxembourg), avec 374 magasins et plus de 7 000 collaborateurs, BricoPlanit vient de lancer un tout nouveau concept, ax\u00e9 davantage sur l\u2019inspiration et la d\u00e9coration, afin de s\u00e9duire la client\u00e8le f\u00e9minine. R\u00e9serv\u00e9s d&rsquo;ordinaire aux hommes, les femmes sont de plus en plus [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":297975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-297944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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