{"id":299552,"date":"2019-12-09T15:40:11","date_gmt":"2019-12-09T14:40:11","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=299552"},"modified":"2019-12-09T17:00:21","modified_gmt":"2019-12-09T16:00:21","slug":"la-franchise-delhaize-fait-le-point-sur-son-assortiment-vegetarien","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-fait-le-point-sur-son-assortiment-vegetarien","title":{"rendered":"La franchise Delhaize fait le point sur son assortiment v\u00e9g\u00e9tarien"},"content":{"rendered":"

\"\"Face \u00e0 des consommateurs de plus en plus sensibles au bien-\u00eatre animal, \u00e0 leur sant\u00e9 et \u00e0 la durabilit\u00e9,\u00a0Delhaize<\/a>\u00a0s\u2019efforce d\u2019offrir un choix de produits v\u00e9g\u00e9tariens toujours plus vari\u00e9.<\/strong> En effet, la demande de produits v\u00e9g\u00e9tariens n\u2019a jamais \u00e9t\u00e9 aussi forte. Une hausse de 15 % a \u00e9t\u00e9 constat\u00e9e l\u2019ann\u00e9e derni\u00e8re.<\/p>\n

Pour r\u00e9pondre aux attentes de ses clients v\u00e9g\u00e9tariens, v\u00e9g\u00e9taliens et flexitariens, Delhaize propose un assortiment de 113 produits dont 62 sont v\u00e9gans. 2019 est donc l\u2019ann\u00e9e propice \u00e0 une nouvelle croissance de l’assortiment v\u00e9g\u00e9tarien.<\/strong> Les produits d\u2019origine v\u00e9g\u00e9tale sont au centre des discussions du r\u00e9seau.<\/p>\n

Le burger v\u00e9g\u00e9tarien : le produit phare du moment<\/h2>\n

Delhaize veut prendre position sur un march\u00e9 en pleine croissance.<\/strong> D’apr\u00e8s JPMorgan, le march\u00e9 de la viande \u00e0 base de plantes pourrait atteindre 100 milliards de dollars d’ici quinze ans, dop\u00e9 notamment par l’urgence climatique, car l’\u00e9levage bovin est l’une des industries les plus polluantes au monde.<\/p>\n

Delhaize va plus loin et propose cette ann\u00e9e une alternative au burger classique. Le burger v\u00e9g\u00e9tarien, tr\u00e8s appr\u00e9ci\u00e9 par les clients, notamment en raison de sa meilleure qualit\u00e9 et de l’exp\u00e9rience gustative, offre une texture\u00a0<\/b>ferme et une saveur tr\u00e8s agr\u00e9able. Il s\u00e9duit les v\u00e9g\u00e9tariens, v\u00e9g\u00e9taliens et flexitariens mais aussi les consommateurs qui essaient, au moins de temps en temps, de faire une croix sur la viande.<\/p>\n

Le march\u00e9 v\u00e9g\u00e9tarien promis \u00e0 une belle croissance<\/h2>\n

\"Image<\/p>\n

Les v\u00e9g\u00e9tariens ne sont pas les seuls \u00e0 opter pour des produits v\u00e9g\u00e9tariens. Les \u00ab flexitariens \u00bb font le choix de ne pas manger de viande ni de poisson plusieurs fois par semaine. La plupart des flexitariens remplacent la viande ou le poisson par des prot\u00e9ines v\u00e9g\u00e9tales. Ensemble, ils repr\u00e9sentent 20% de la population belge.<\/strong><\/p>\n

Les flexitariens repr\u00e9sentent environ 80% des acheteurs du rayon des produits v\u00e9g\u00e9tariens. Les v\u00e9g\u00e9tariens repr\u00e9sentent environ 20% des acheteurs du d\u00e9partement. Ils sont amateurs de produits sains, locaux et de saison. Les ventes de produits 100% v\u00e9g\u00e9taliens ont d’ailleurs augment\u00e9 de 20%.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Face \u00e0 des consommateurs de plus en plus sensibles au bien-\u00eatre animal, \u00e0 leur sant\u00e9 et \u00e0 la durabilit\u00e9,\u00a0Delhaize\u00a0s\u2019efforce d\u2019offrir un choix de produits v\u00e9g\u00e9tariens toujours plus vari\u00e9. En effet, la demande de produits v\u00e9g\u00e9tariens n\u2019a jamais \u00e9t\u00e9 aussi forte. Une hausse de 15 % a \u00e9t\u00e9 constat\u00e9e l\u2019ann\u00e9e derni\u00e8re. Pour r\u00e9pondre aux attentes de […]<\/p>\n","protected":false},"author":54,"featured_media":298102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-299552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise Delhaize fait le point sur son assortiment v\u00e9g\u00e9tarien<\/title>\n<meta name=\"description\" content=\"Face \u00e0 des consommateurs de plus en plus sensibles au bien-\u00eatre animal, \u00e0 leur sant\u00e9 et \u00e0 la durabilit\u00e9,\u00a0Delhaize\u00a0s\u2019efforce d\u2019offrir un choix de produits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-fait-le-point-sur-son-assortiment-vegetarien\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise Delhaize fait le point sur son assortiment v\u00e9g\u00e9tarien\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 des consommateurs de plus en plus sensibles au bien-\u00eatre animal, \u00e0 leur sant\u00e9 et \u00e0 la durabilit\u00e9,\u00a0Delhaize\u00a0s\u2019efforce d\u2019offrir un choix de produits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-fait-le-point-sur-son-assortiment-vegetarien\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-09T14:40:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-09T16:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/06\/image-delhaize-mav.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" 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