{"id":299576,"date":"2019-12-10T08:00:35","date_gmt":"2019-12-10T07:00:35","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=299576"},"modified":"2019-12-25T12:29:57","modified_gmt":"2019-12-25T11:29:57","slug":"la-franchise-mobalpa-veut-offrir-a-ses-clients-une-experience-premium","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-mobalpa-veut-offrir-a-ses-clients-une-experience-premium","title":{"rendered":"La franchise Mobalpa veut offrir \u00e0 ses clients une exp\u00e9rience premium"},"content":{"rendered":"

\"R\u00e9sultatApr\u00e8s avoir tout remis \u00e0 plat l’ann\u00e9e derni\u00e8re en adoptant une nouvelle identit\u00e9 et une nouvelle image de marque, la franchise Mobalpa<\/a> d\u00e9cide cette ann\u00e9e d’aller encore plus loin. En effet, l’enseigne du groupe Fournier qui d\u00e9tient par ailleurs SoCoo’c<\/a> et Perene<\/a>, a d\u00e9voil\u00e9 son nouveau logo, synonyme d\u2019une nouvelle personnalit\u00e9, dans la droite lign\u00e9e de cette \u00e9volution.\u00a0La recherche de l\u2019innovation a toujours \u00e9t\u00e9 au c\u0153ur des priorit\u00e9s de Mobalpa. Les r\u00e9cents changements le confirment !<\/p>\n

R\u00e9alis\u00e9 en interne, le nouveau logo est plus moderne, qualitatif et tendance. Des visuels tendances, des moyens de communication dans l\u2019air du temps, un nouveau logo, un nouveau concept et une signature renouvel\u00e9e, Mobalpa entend s\u2019affirmer comme un acteur de r\u00e9f\u00e9rence sur le march\u00e9 de l’am\u00e9nagement global de l’habitat. <\/strong><\/p>\n

Mobalpa s’inscrit dans la tendance<\/h2>\n

Mobalpa a totalement revu son concept. Son objectif : rendre accessible l\u2019am\u00e9nagement unique et tendance de l\u2019habitat au c\u0153ur d\u2019une exp\u00e9rience premium. L’enseigne a su s’adapter aux nouvelles tendances de consommation en s\u2019appuyant sur un concept innovant et moderne. Ce dernier valorise le conseil et le savoir-faire de la marque. <\/strong><\/p>\n

D\u00e9sormais, le point de vente est divis\u00e9 en trois zones : un espace Cr\u00e9ation qui pr\u00e9sente les collections embl\u00e9matiques. Un espace Projet situ\u00e9 au c\u0153ur du magasin. Et un appartement complet de 75 m\u00b2 avec s\u00e9jour, chambre, cuisine et salle de bains. L’id\u00e9e est de mettre en avant tout le savoir-faire de l’enseigne dans l\u2019am\u00e9nagement sur-mesure de l\u2019habitat dans un sens \u00e9largi.<\/p>\n

Des moyens de communication dans l\u2019air du temps<\/h2>\n

\"\"Pour se r\u00e9inventer, le r\u00e9seau de franchise Mobalpa a choisi de faire appel \u00e0 des marqueurs de communication plus jeunes, plus dynamiques et plus os\u00e9s. La marque collabore avec des influenceurs connus des trentenaires tels que C\u00e9line Marks, Hello Blogzine, Frenchy Fancy pour d\u00e9velopper sa communication digitale. Par ailleurs, en 2020, une nouvelle collaboration sera initi\u00e9e avec le d\u00e9corateur Vincent Dar\u00e9.<\/p>\n

\u00ab Mobalpa veut devenir la marque tendance de l\u2019univers de l\u2019am\u00e9nagement sur-mesure<\/strong> et cr\u00e9er l\u2019exp\u00e9rience, b\u00e9n\u00e9ficier d\u2019une telle valeur per\u00e7ue qu\u2019elle g\u00e9n\u00e8re une envie d\u2019achat \u00bb, d\u00e9clare Aur\u00e9lie Demeure.<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir tout remis \u00e0 plat l’ann\u00e9e derni\u00e8re en adoptant une nouvelle identit\u00e9 et une nouvelle image de marque, la franchise Mobalpa d\u00e9cide cette ann\u00e9e d’aller encore plus loin. En effet, l’enseigne du groupe Fournier qui d\u00e9tient par ailleurs SoCoo’c et Perene, a d\u00e9voil\u00e9 son nouveau logo, synonyme d\u2019une nouvelle personnalit\u00e9, dans la droite lign\u00e9e […]<\/p>\n","protected":false},"author":54,"featured_media":299287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-299576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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