{"id":299991,"date":"2020-02-20T08:00:05","date_gmt":"2020-02-20T07:00:05","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=299991"},"modified":"2020-02-22T14:00:19","modified_gmt":"2020-02-22T13:00:19","slug":"le-groupe-delhaize-donne-un-coup-de-jeune-a-son-concept-shop-go","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-groupe-delhaize-donne-un-coup-de-jeune-a-son-concept-shop-go","title":{"rendered":"Le groupe Delhaize donne un coup de jeune \u00e0 son concept Shop &amp; Go"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/10\/SHOP-GO-Boutersem-225x300.jpg\" alt=\"Le groupe Delhaize donne un coup de jeune \u00e0 son concept Shop &amp; Go\" width=\"225\" height=\"300\" \/>Le\u00a0<a href=\"https:\/\/ac-franchise.be\/annuaire\/ad-delhaize-proxy-delhaize-shopn-go\">retailer Delhaize<\/a> renouvelle son concept Shop &amp; Go et propose <strong>une offre plus en phase avec les nouvelles tendances de consommation.<\/strong> En effet, l\u2019enseigne coupe court avec les commerces de proximit\u00e9 classiques. D\u00e9sormais, les points de vente Shop &amp; Go du groupe pr\u00e9senteront une offre plus vari\u00e9e de produits dans un cadre moderne, plus en vogue avec les besoins de leurs clients.<\/p>\n<h2>Delhaize repense son offre Shop &amp; Go<\/h2>\n<p>La franchise Shop &amp; Go est n\u00e9e suite \u00e0 la collaboration de Delhaize avec ses partenaires Q8 et Panos. 20 ans apr\u00e8s le premier point de vente franchis\u00e9 Shop &amp; Go, Delhaize a revu le concept de ses magasins pour s\u2019adapter aux \u00e9volutions du march\u00e9. La nouvelle offre de l\u2019enseigne r\u00e9pond \u00e0 la demande de consommateurs press\u00e9s et exigeants, qui proc\u00e8dent le plus souvent \u00e0 des achats impulsifs. Les nouveaux Shop &amp; Go ont d\u00e9j\u00e0 ouvert leurs portes \u00e0 Anvers, Jurbise et Namur. <strong>Ces derniers pr\u00e9sentent une disposition plus moderne et plus a\u00e9r\u00e9e<\/strong> avec un \u00eelot central et une vaste zone buffet.<\/p>\n<p>De plus, ils sont \u00e9quip\u00e9s de bars \u00e0 salades o\u00f9 les clients pourront se servir et faire leurs propres compositions. Par ailleurs, les nouveaux Shop &amp; Go ont int\u00e9gr\u00e9 la technologie de Quick Scan pour assurer plus de rapidit\u00e9 dans les paiements. Le nouveau concept propose \u00e9galement des plats chauds et des snacks en plus des produits de la <a href=\"https:\/\/ac-franchise.be\/annuaire\/panos\">franchise Panos<\/a><\/p>\n<h2>Perspectives de Croissance<\/h2>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.retaildetail.be\/sites\/default\/files\/news\/WP_20170601_002.jpg\" alt=\"Delhaize repense son offre Shop &amp; Go\" width=\"355\" height=\"200\" \/>La marque Shop &amp; Go s\u2019est bien positionn\u00e9e sur le march\u00e9 des achats on the go, avec <strong>le plus haut chiffre d\u2019affaires au m\u00e8tre carr\u00e9 dans le secteur.<\/strong> Par ailleurs, elle a enregistr\u00e9 une croissance moyenne de 6% par an, ce qui repr\u00e9sente le double de la moyenne du march\u00e9.<\/p>\n<p>En renouvelant son concept, Delhaize esp\u00e8re attirer plus de clients et augmenter ainsi son chiffre d\u2019affaires d\u2019au moins 6%. Kris Volckaert, le vice-pr\u00e9sident de Delhaize en charge des magasins affili\u00e9s, cible une nouvelle client\u00e8le en d\u00e9veloppant son offre. Il projette d\u2019\u00e9largir l\u2019offre de son r\u00e9seau de franchis\u00e9s en nouant de nouveaux partenariats avec de nouvelles marques des secteurs de cosm\u00e9tiques, de parfums ou de d\u00e9coration. L\u2019enseigne ambitionne d\u2019ouvrir <strong>30 points de vente suppl\u00e9mentaires d\u2019ici 2025 en Belgique.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le\u00a0retailer Delhaize renouvelle son concept Shop &amp; Go et propose une offre plus en phase avec les nouvelles tendances de consommation. En effet, l\u2019enseigne coupe court avec les commerces de proximit\u00e9 classiques. D\u00e9sormais, les points de vente Shop &amp; Go du groupe pr\u00e9senteront une offre plus vari\u00e9e de produits dans un cadre moderne, plus en [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":298102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-299991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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