{"id":300045,"date":"2020-02-23T08:03:35","date_gmt":"2020-02-23T07:03:35","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=300045"},"modified":"2020-02-23T08:03:35","modified_gmt":"2020-02-23T07:03:35","slug":"une-annee-positive-pour-la-franchise-mcdonalds-en-belgique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-annee-positive-pour-la-franchise-mcdonalds-en-belgique","title":{"rendered":"Une ann\u00e9e positive pour la franchise McDonald\u2019s en Belgique"},"content":{"rendered":"

\"\"Fort de son r\u00e9seau belge de plus de 87 restaurants, McDonald\u2019s<\/a> continue de dynamiser le march\u00e9. En effet, l’enseigne am\u00e9ricaine de fast-food poursuit son d\u00e9veloppement sur le territoire belge en visant les zones de chalandise de plus de 20 000 habitants. Stephan De Brouwer, Managing Director du McDonald\u2019s Belgique, revient sur les r\u00e9sultats positifs de l’ann\u00e9e \u00e9coul\u00e9e.<\/strong> En effet, le r\u00e9seau de franchise a enregistr\u00e9 une croissance soutenue et a introduit des nouveaut\u00e9s \u00e0 sa carte.<\/p>\n

Le bilan 2019 de McDonald\u2019s Belgique<\/h2>\n

En 2019, le g\u00e9ant du burger a r\u00e9nov\u00e9 8 restaurants et s’est enrichi de 3 nouveaux autres \u00e9quip\u00e9s de drives. Le co\u00fbt global a atteint 16 millions d\u2019euros.<\/p>\n

Par ailleurs, au terme de l\u2019ann\u00e9e 2019, le r\u00e9seau belge a enregistr\u00e9 un total de 87 restaurants g\u00e9r\u00e9s par 23 franchis\u00e9s. Les 5 405 collaborateurs de la cha\u00eene ont pu b\u00e9n\u00e9ficier de 93 900 heures de formation pour \u00eatre en mesure de reproduire \u00e0 la perfection les recettes classiques ainsi que les nouvelles cr\u00e9ations de la marque. Fort de son succ\u00e8s, McDonald\u2019s a attir\u00e9 3 millions clients de plus par rapport \u00e0 2018 pour atteindre un total de plus de 55 millions. D\u00e9sormais, 29 restaurants du r\u00e9seau proposent le service de livraison McDelivery en collaborant avec UberEats et Deliveroo.<\/p>\n

Les innovations 2019 de McDonald\u2019s Belgique<\/h2>\n

\"\"<\/p>\n

Afin de r\u00e9pondre au mieux aux attentes de ses clients toujours \u00e0 la recherche de nouvelles exp\u00e9riences gustatives, l\u2019enseigne de fast-food rajoute r\u00e9guli\u00e8rement des nouveaut\u00e9s \u00e0 sa carte. En f\u00e9vrier 2019, McDonald\u2019s a int\u00e9gr\u00e9 l\u2019offre de petit-d\u00e9jeuner \u00e0 son menu<\/strong> avec le fameux McMorning pr\u00eat \u00e0 \u00eatre servi d\u00e8s 7 h.<\/p>\n

En 2019, de nouveaux produits sont \u00e9galement venus enrichir la gamme Veggie de l\u2019enseigne, \u00e0 l\u2019instar du Veggie de luxe, du McWrap Veggie ou encore des Veggies McNuggets. Par ailleurs, pour la bo\u00eete Happy Meal propos\u00e9e aux enfants, le fast-food am\u00e9ricain offre d\u00e9sormais un choix de livres \u00e0 c\u00f4t\u00e9 des classiques jouets, en vue d\u2019encourager les tout-petits \u00e0 lire.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fort de son r\u00e9seau belge de plus de 87 restaurants, McDonald\u2019s continue de dynamiser le march\u00e9. En effet, l’enseigne am\u00e9ricaine de fast-food poursuit son d\u00e9veloppement sur le territoire belge en visant les zones de chalandise de plus de 20 000 habitants. Stephan De Brouwer, Managing Director du McDonald\u2019s Belgique, revient sur les r\u00e9sultats positifs de […]<\/p>\n","protected":false},"author":54,"featured_media":300049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-300045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nUne 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