{"id":300060,"date":"2020-02-23T16:51:56","date_gmt":"2020-02-23T15:51:56","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=300060"},"modified":"2020-02-23T19:38:53","modified_gmt":"2020-02-23T18:38:53","slug":"cuisines-raison-peaufine-son-concept-et-devient-raison-home","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/cuisines-raison-peaufine-son-concept-et-devient-raison-home","title":{"rendered":"Cuisines Raison peaufine son concept et devient Raison Home"},"content":{"rendered":"

\"\"La franchise Cuisines Raison<\/a>, cr\u00e9\u00e9e en 1991 par Claude Raison, commercialisera d\u00e9sormais ses cuisines sous la marque Raison Home. L\u2019enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans la vente \u00e0 domicile de cuisines \u00e9quip\u00e9es change de nom<\/strong> pour communiquer sur sa capacit\u00e9 \u00e0 vous accompagner dans tous vos projets d\u2019agencement : du dressing \u00e0 la cuisine, du s\u00e9jour \u00e0 la salle de bain. Un nom qui reste attach\u00e9 \u00e0 son histoire familiale qui perdure depuis sa cr\u00e9ation.<\/p>\n

Actuellement pr\u00e9sent en France, en Belgique, au Royaume-Uni et \u00e0 l\u2019\u00eele Maurice, le r\u00e9seau compte se d\u00e9ployer au Grand-Duch\u00e9 du Luxembourg et en Espagne sur le court terme. Il projette \u00e9galement de se d\u00e9velopper sous d\u2019autres cieux dans un avenir plus lointain.<\/p>\n

La nouvelle identit\u00e9 Raison Home<\/h2>\n

Avec ce nouveau nom, l\u2019enseigne a d\u00fb revoir toute son identit\u00e9 et homog\u00e9n\u00e9iser tous ses supports de communication. En effet, elle a apport\u00e9 des changements au niveau sa charte graphique en adoptant un nouveau logo<\/strong> et un nouveau site web.\u00a0Le nouveau logo exprime la nouvelle vision de la marque qui compte diversifier son activit\u00e9 pour offrir en plus des cuisines, des salles de bains, des rangements sur mesure, des articles de d\u00e9coration.<\/p>\n

Cette nouvelle strat\u00e9gie de communication va permettre \u00e0 l’enseigne de renforcer son positionnement de r\u00e9seau leader dans la conception de cuisines, dressing, salle de bain… \u00ab \u00e0 domicile \u00bb en France et \u00e0 l\u2019international. Par ailleurs, la marque insiste sur le fait que ses valeurs restent inchang\u00e9es et que son enjeu sera toujours la satisfaction de ses clients.<\/p>\n

Nouveau site Raison Home<\/h2>\n

\"\"L\u2019enseigne a \u00e9galement adapt\u00e9 son site qui porte d\u00e9sormais les nouvelles couleurs de Raison Home. Il a une interface simple et \u00e9pur\u00e9e qui facilite l\u2019acc\u00e8s aux diff\u00e9rents utilisateurs. Les clients pourront s\u2019amuser \u00e0 faire des plans en 3D de leurs cuisines via l\u2019outil \u00ab My Raison Home \u00bb disponible sur la page d\u2019accueil du site de la marque. L\u2019utilisation de cet outil ne requiert pas des comp\u00e9tences techniques particuli\u00e8res. Les clients auront la possibilit\u00e9 de changer le style, les couleurs, en encore la texture en quelques clics. Les projections 3D tiendront \u00e9galement des plans et des mesures r\u00e9elles des pi\u00e8ces.<\/p>\n","protected":false},"excerpt":{"rendered":"

La franchise Cuisines Raison, cr\u00e9\u00e9e en 1991 par Claude Raison, commercialisera d\u00e9sormais ses cuisines sous la marque Raison Home. L\u2019enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans la vente \u00e0 domicile de cuisines \u00e9quip\u00e9es change de nom pour communiquer sur sa capacit\u00e9 \u00e0 vous accompagner dans tous vos projets d\u2019agencement : du dressing \u00e0 la cuisine, du s\u00e9jour \u00e0 […]<\/p>\n","protected":false},"author":54,"featured_media":300061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-300060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nCuisines 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