{"id":300400,"date":"2020-04-13T09:44:49","date_gmt":"2020-04-13T08:44:49","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=300400"},"modified":"2022-01-19T18:06:44","modified_gmt":"2022-01-19T17:06:44","slug":"la-franchise-mr-bricolage-poursuit-son-plan-de-modernisation","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-mr-bricolage-poursuit-son-plan-de-modernisation","title":{"rendered":"La coop\u00e9rative Mr. Bricolage poursuit son plan de modernisation"},"content":{"rendered":"<p>La <a href=\"https:\/\/ac-franchise.be\/annuaire\/mr-bricolage-10\">coop\u00e9rative Bricolage<\/a>, sp\u00e9cialis\u00e9e dans la vente de produits de quincaillerie, de d\u00e9coration et de jardinage, <strong>commence \u00e0 r\u00e9colter les fruits de son plan Rebond activ\u00e9 sur l\u2019ensemble de son r\u00e9seau.<\/strong> Par ailleurs, la filiale belge du r\u00e9seau qui compte plus d\u2019une quarantaine de magasins, a \u00e0 nouveau enregistr\u00e9 une croissance au niveau de son chiffre d\u2019affaires.<\/p>\n<h2>Les retomb\u00e9es positives du plan Rebond<\/h2>\n<p>Mr. Bricolage a lanc\u00e9 son plan Rebond en 2016 afin de renforcer l\u2019attractivit\u00e9 de son enseigne et relancer sa croissance. <strong>Cette feuille de route s\u2019articule autour de 3 axes prioritaires<\/strong> : le d\u00e9veloppement du r\u00e9seau, la modernisation de l\u2019offre et la transformation de l\u2019int\u00e9gralit\u00e9 du parc de magasins. Les plans d\u2019actions mis en place par l\u2019enseigne commencent \u00e0 porter leurs fruits.<\/p>\n<p>En effet, Mr.Bricolage a r\u00e9ussi \u00e0 se distinguer avec son nouveau concept de magasin. Les premiers points ventes transform\u00e9s affichent d\u00e9j\u00e0 des progressions \u00e0 deux chiffres. Par ailleurs,<strong> l\u2019enseigne a enrichi son offre en ligne avec pr\u00e8s de 100.000 articles r\u00e9f\u00e9renc\u00e9s<\/strong> et ambitionne d\u2019atteindre les 500.000.<\/p>\n<p>Mr. Bricolage qui f\u00eate son 40<sup>\u00e8me<\/sup> anniversaire cette ann\u00e9e, se recentre sur son c\u0153ur de m\u00e9tier \u201d Services aux r\u00e9seaux\u201d qui consiste \u00e0 proposer \u00e0 ses adh\u00e9rents <strong>plusieurs services de logistique et de gestion informatique <\/strong>en contrepartie d\u2019une redevance.<\/p>\n<h2>Mr. Bricolage poursuit son d\u00e9veloppement en Belgique<\/h2>\n<p>A la fin de l\u2019ann\u00e9e 2019, le r\u00e9seau Mr. Bricolage comptait 778 points de vente dont 708 en France et 70 \u00e0 l\u2019\u00e9tranger. Au 31 janvier 2020, l&rsquo;enseigne a totalis\u00e9 837 magasins sous enseigne ou affili\u00e9s. En Belgique, le r\u00e9seau qui regroupe 45 magasins dont 10 int\u00e9gr\u00e9s et 35 franchis\u00e9s, contribue \u00e0 hauteur de<strong> 56 % du chiffre d\u2019affaires de l\u2019enseigne \u00e0 l\u2019\u00e9tranger<\/strong>.<\/p>\n<p>Par ailleurs, Mr. Bricolage Belgique a enregistr\u00e9 <strong>une croissance de 3,7% de son chiffre d\u2019affaires<\/strong> pour l\u2019ann\u00e9e 2019. En tant que membre actif de de la F\u00e9d\u00e9ration Belge de la Franchise, l&rsquo;enseigne veille au respect du Code de D\u00e9ontologie Europ\u00e9en de la franchise qui pr\u00f4ne un d\u00e9veloppement sein et harmonieux des franchiseurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La coop\u00e9rative Bricolage, sp\u00e9cialis\u00e9e dans la vente de produits de quincaillerie, de d\u00e9coration et de jardinage, commence \u00e0 r\u00e9colter les fruits de son plan Rebond activ\u00e9 sur l\u2019ensemble de son r\u00e9seau. Par ailleurs, la filiale belge du r\u00e9seau qui compte plus d\u2019une quarantaine de magasins, a \u00e0 nouveau enregistr\u00e9 une croissance au niveau de son [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-300400","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","entry"],"acf":[],"yoast_head":"<!-- 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