{"id":300920,"date":"2020-06-05T08:05:54","date_gmt":"2020-06-05T07:05:54","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=300920"},"modified":"2020-06-14T23:57:41","modified_gmt":"2020-06-14T22:57:41","slug":"le-reseau-de-franchise-pointcarre-lance-son-site-de-vente-en-ligne","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-de-franchise-pointcarre-lance-son-site-de-vente-en-ligne","title":{"rendered":"Le r\u00e9seau de franchise PointCarr\u00e9 lance son site de vente en ligne"},"content":{"rendered":"

\"LeLanc\u00e9e en r\u00e9seau depuis 2005, la franchise PointCarr\u00e9<\/a>, cha\u00eene de magasins de v\u00eatements de marque pour femme, homme et enfant, a annonc\u00e9 le lancement de son site marchand durant le mois d\u2019avril<\/strong>. Ce projet laborieux a n\u00e9cessit\u00e9 18 mois pour \u00eatre mis au point.<\/p>\n

Cr\u00e9\u00e9e par Xavier Goebels \u00e0 Bertrix, dans la province de Luxembourg, l\u2019enseigne phare du groupe Fraluc se d\u00e9veloppe aussi bien en succursale qu\u2019en franchise.<\/strong> En misant sur le e-commerce, la marque est sur la bonne voie pour atteindre ses objectifs de croissance et de d\u00e9veloppement en Belgique mais aussi \u00e0 l\u2019international.<\/p>\n

PointCarr\u00e9 se lance dans la vente en ligne<\/h2>\n

Le confinement avait favoris\u00e9 consid\u00e9rablement les ventes \u00e0 distance. Pour profiter de ces circonstances exceptionnelles, PointCarr\u00e9 avait lanc\u00e9 son site de vente en ligne depuis le 29 avril 2020. Selon Xavier Goebels, fondateur et CEO de l\u2019enseigne de mode, ce projet a demand\u00e9 beaucoup de travail vu que la marque se d\u00e9ploie en franchise, ce qui n\u2019a pas facilit\u00e9 la t\u00e2che.<\/p>\n

En effet, il fallait tout coordonner pour pouvoir assurer ce nouveau service dans les meilleures conditions. Par ailleurs, Xavier Goebels a jug\u00e9 n\u00e9cessaire d\u2019attendre que le site soit parfaitement op\u00e9rationnel avant d\u2019annoncer son lancement officiel. Pour se conformer aux restrictions gouvernementales impos\u00e9es dans le cadre du confinement, la marque \u00e9tait contrainte de fermer l’ensemble de ses magasins mais aussi ses entrep\u00f4ts logistiques. Ainsi, selon Xavier Goebels, pour pouvoir proposer une offre large de produits, l\u2019enseigne a eu donc \u00e0 s\u2019approvisionner dans ses propres points de vente.<\/strong><\/p>\n

Quel profil pour ouvrir une franchise PointCarr\u00e9 ?<\/h2>\n

\"La<\/p>\n

L\u2019enseigne de textile PointCarr\u00e9 compte d\u00e9sormais 27 points de vente r\u00e9partis entre la France et la Belgique. <\/strong>Elle emploie plus de 250 salari\u00e9s dans les deux pays. La marque recherche des entrepreneurs impliqu\u00e9s et dynamiques pour ouvrir de nouveaux magasins franchis\u00e9s. Le candidat \u00e0 la franchise doit avoir de l’exp\u00e9rience dans le domaine de la mode et\/ou du textile.<\/p>\n

Le franchiseur accepte \u00e9galement les porteurs de projets qui justifient d’une exp\u00e9rience dans d\u2019autres secteurs d\u2019activit\u00e9 tels que le commerce de d\u00e9tail. Par ailleurs, les nouveaux partenaires de PointCarr\u00e9 doivent \u00eatre pr\u00eats \u00e0 investir dans le secteur et \u00eatre passionn\u00e9s par l\u2019univers de la mode.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00e9e en r\u00e9seau depuis 2005, la franchise PointCarr\u00e9, cha\u00eene de magasins de v\u00eatements de marque pour femme, homme et enfant, a annonc\u00e9 le lancement de son site marchand durant le mois d\u2019avril. Ce projet laborieux a n\u00e9cessit\u00e9 18 mois pour \u00eatre mis au point. Cr\u00e9\u00e9e par Xavier Goebels \u00e0 Bertrix, dans la province de Luxembourg, […]<\/p>\n","protected":false},"author":54,"featured_media":299170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-300920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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