{"id":301274,"date":"2020-07-16T10:02:52","date_gmt":"2020-07-16T09:02:52","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=301274"},"modified":"2020-07-20T00:24:38","modified_gmt":"2020-07-19T23:24:38","slug":"annick-van-overstraeten-devient-ceo-de-la-franchise-pain-quotidien","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/annick-van-overstraeten-devient-ceo-de-la-franchise-pain-quotidien","title":{"rendered":"Annick van Overstraeten devient CEO de la franchise Pain Quotidien"},"content":{"rendered":"<p>Annick van Overstraeten vient d\u2019\u00eatre nomm\u00e9e CEO de la <a href=\"https:\/\/ac-franchise.be\/annuaire\/le-pain-quotidien\">franchise Pain Quotidien<\/a>, la cha\u00eene de restauration fa\u00e7on boulangerie. Cr\u00e9\u00e9e en 1990, l\u2019enseigne belge propose \u00e0 ses clients une offre vari\u00e9e de repas sains avec son incontournable pain bio. La marque est pr\u00e9sente en Belgique, en France mais aussi ailleurs dans le monde. Pour pouvoir se diff\u00e9rencier sur ce secteur o\u00f9 la concurrence est de plus en plus accrue, la marque a choisi d\u2019utiliser du \u00ab pain frais \u00bb. <strong>Elle a aussi opt\u00e9 pour des m\u00e9thodes de fabrication \u00ab \u00e9cologiques \u00bb.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-301277 size-full\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/07\/La-franchise-Pain-Quotidien.jpg\" alt=\"Annick van Overstraeten devient CEO de la franchise Pain Quotidien\" width=\"900\" height=\"450\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/07\/La-franchise-Pain-Quotidien.jpg 900w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/07\/La-franchise-Pain-Quotidien-300x150.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/07\/La-franchise-Pain-Quotidien-768x384.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>Une nouvelle CEO aux commandes de la franchise Pain Quotidien<\/h2>\n<p>Apr\u00e8s avoir pass\u00e9 10 ans \u00e0 la direction de la marque Lunch Garden, Annick van Overstraeten quitte cette entreprise et rejoint le r\u00e9seau Pain Quotidien. En effet, le fonds M 80, le nouvel actionnaire majoritaire du groupe vient de la nommer au poste de CEO pour diriger l\u2019enseigne de boulangerie. La femme d\u2019affaires cinquantenaire d\u00e9borde d\u2019ambitions.<\/p>\n<p>Elle a des projets plein la t\u00eate pour le r\u00e9seau Pain Quotidien <strong>et compte bien en faire une nouvelle \u00ab success story \u00bb.<\/strong> Optimiste, la directrice rel\u00e8ve le d\u00e9fi malgr\u00e9 le contexte difficile li\u00e9 \u00e0 la propagation du coronavirus.<\/p>\n<h2>Le Pain Quotidien veut se recentrer sur l\u2019Europe<\/h2>\n<p>En Belgique, <strong>l\u2019enseigne a r\u00e9alis\u00e9 70 % de son chiffre d\u2019affaires de 2019<\/strong>. C&rsquo;est plut\u00f4t une bonne performance vu que les heures d\u2019ouverture des restaurants ont diminu\u00e9 et que leur capacit\u00e9 d\u2019accueil a \u00e9t\u00e9 r\u00e9duite. La situation est plus d\u00e9licate \u00e0 Paris \u00e9tant donn\u00e9 que les touristes ont d\u00e9sert\u00e9 les rues. Toutefois, les consommateurs locaux sont toujours pr\u00e9sents.<\/p>\n<blockquote><p>\u00ab\u00a0Nous sommes \u00e0 70 % du chiffre d\u2019affaires de l\u2019ann\u00e9e derni\u00e8re, ce qui n\u2019est pas mal car on a r\u00e9duit les heures d\u2019ouverture, avec moins de tables, \u00a0\u00bb a\u00a0pr\u00e9cis\u00e9 Annick van Overstraeten.<\/p><\/blockquote>\n<p>La nouvelle CEO et son \u00e9quipe doivent travailler d\u2019arrache-pied pour <strong>am\u00e9liorer le positionnement de la marque sur son e march\u00e9.<\/strong> Annick van Overstraeten compte se recentrer en particulier sur trois pays d\u2019Europe ; \u00e0 savoir : la Belgique, la France et le Royaume-Uni. Elle envisage aussi de garder ses franchis\u00e9s dans les autres contr\u00e9es du monde.<\/p>\n<blockquote><p>\u201cNous allons mettre l\u2019accent sur la nourriture, sur les clients et les franchises\u201d, rajoute la nouvelle CEO.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Annick van Overstraeten vient d\u2019\u00eatre nomm\u00e9e CEO de la franchise Pain Quotidien, la cha\u00eene de restauration fa\u00e7on boulangerie. Cr\u00e9\u00e9e en 1990, l\u2019enseigne belge propose \u00e0 ses clients une offre vari\u00e9e de repas sains avec son incontournable pain bio. La marque est pr\u00e9sente en Belgique, en France mais aussi ailleurs dans le monde. Pour pouvoir se [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":301279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-301274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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