{"id":301959,"date":"2020-12-06T08:00:29","date_gmt":"2020-12-06T07:00:29","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=301959"},"modified":"2020-12-11T15:03:59","modified_gmt":"2020-12-11T14:03:59","slug":"le-master-franchise-delifrance-aux-pays-bas-et-en-belgique-en-faillite","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-master-franchise-delifrance-aux-pays-bas-et-en-belgique-en-faillite","title":{"rendered":"Le master franchis\u00e9 D\u00e9lifrance aux Pays Bas et en Belgique en faillite"},"content":{"rendered":"

Le 7 juillet dernier, le tribunal d’Utrecht a d\u00e9clar\u00e9 la faillite de Phoenix Franchise BV \u00e0 Vianen.<\/strong> La soci\u00e9t\u00e9 poss\u00e8de un contrat de master franchise des points de vente aux Pays Bas et en Belgique de la franchise D\u00e9lifrance<\/a>. Phoenix Franchise BV assurait depuis avril 2018 un appui marketing et promotionnel aux restaurants ind\u00e9pendants D\u00e9lifrance aux Pays Bas et en Belgique, ainsi qu\u2019aux concepts \u00ab shop in shop \u00bb notamment en stations-services.<\/p>\n

\"Le<\/p>\n

Les sites D\u00e9lifrance restent ouverts…<\/strong><\/h2>\n

Phoenix Franchise BV faisait face \u00e0 de nombreuses difficult\u00e9s au cours de\u00a0ces derniers mois. La crise caus\u00e9e par la COVID-19 lui a port\u00e9 le coup de gr\u00e2ce. Mais il s’agit de la faillite de la BV et non celle des magasins. Les 80 sites D\u00e9lifrance aux Pays-Bas et en Belgique resteront donc ouverts<\/strong> et continueront \u00e0 accueillir leurs clients. En effet, la faillite de la soci\u00e9t\u00e9 Phoenix Franchise BV ne change en rien le fonctionnement au quotidien des restaurants et des \u00ab shop in shop \u00bb en stations-services.<\/p>\n

Les \u00e9quipes de D\u00e9lifrance Benelux continueront \u00e9galement d\u2019approvisionner les boutiques D\u00e9lifrance sans cons\u00e9quence particuli\u00e8re pour la client\u00e8le.\u00a0Selon Martijn Boone, Marketing & Sales Directeur at Food Franchise Company, la faillite est due \u00e0 la crise du Covid-19 et \u00e0 la fermeture des restaurants<\/strong> ces derniers mois.<\/p>\n

\u00ab Nous avions des employ\u00e9s aux Pays-Bas et en Belgique, et des frais de marketing. Ces co\u00fbts se poursuivent m\u00eame si les magasins sont ferm\u00e9s. Nous investissions dans l’informatique et la livraison. Mais les revenus sont d\u00e9cevants et nous n’avons pas pu faire face \u00e0 nos obligations de paiement. Les nombreuses discussions que nous avons eues en France sur d’\u00e9ventuels plans de sauvetage n’ont pas abouti \u00e0 une solution satisfaisante. \u00bb<\/p><\/blockquote>\n

Une \u00absituation tr\u00e8s d\u00e9sagr\u00e9able\u00bb pour les franchis\u00e9s<\/h2>\n

Aux Pays-Bas, Delifrance rassemble environ 45 sites ind\u00e9pendants. Il compte 32 concepts \u00ab shop in shop \u00bb<\/strong> dans les restaurants Kwalitaria. En Belgique, Phoenix a un accord de master franchise avec le groupe EG pour environ 17 sites dans les stations-services. Selon Martijn Boone, la situation est tr\u00e8s d\u00e9sagr\u00e9able pour tous les employ\u00e9s et franchis\u00e9s du r\u00e9seau. Il est aujourd’hui difficile d’\u00e9valuer les cons\u00e9quences exactes de cette faillite sur les employ\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 7 juillet dernier, le tribunal d’Utrecht a d\u00e9clar\u00e9 la faillite de Phoenix Franchise BV \u00e0 Vianen. La soci\u00e9t\u00e9 poss\u00e8de un contrat de master franchise des points de vente aux Pays Bas et en Belgique de la franchise D\u00e9lifrance. Phoenix Franchise BV assurait depuis avril 2018 un appui marketing et promotionnel aux restaurants ind\u00e9pendants D\u00e9lifrance […]<\/p>\n","protected":false},"author":54,"featured_media":299513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-301959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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