{"id":302057,"date":"2020-12-13T08:00:07","date_gmt":"2020-12-13T07:00:07","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=302057"},"modified":"2020-12-13T19:38:52","modified_gmt":"2020-12-13T18:38:52","slug":"la-franchise-lunch-garden-sadapte-a-la-situation-de-crise-sanitaire","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-lunch-garden-sadapte-a-la-situation-de-crise-sanitaire","title":{"rendered":"La franchise Lunch Garden s’adapte \u00e0 la situation de crise sanitaire"},"content":{"rendered":"

Sp\u00e9cialis\u00e9e dans la restauration self-service, la franchise Lunch Garden<\/a> se d\u00e9veloppe sur tout le territoire Belge. La marque a \u00e9t\u00e9 fortement impact\u00e9e par les confinements successifs<\/strong>. Pour limiter les d\u00e9g\u00e2ts et garder la dynamique d\u2019activit\u00e9 de l\u2019entreprise, la direction a d\u00e9cid\u00e9 de mettre en \u0153uvre une strat\u00e9gie d\u2019\u00e9conomie. Elle a \u00e9galement mis en place un service \u00ab Come in & Take Out \u00bb pour ses clients.<\/strong><\/p>\n

\"La<\/p>\n

Un plan de r\u00e9duction des co\u00fbts<\/h2>\n

Comme pour beaucoup d\u2019autres entreprises, la crise sanitaire a eu des cons\u00e9quences graves sur l\u2019activit\u00e9 de Lunch Garden. L’enseigne a \u00e9t\u00e9 forc\u00e9e de prendre des mesures pour redresser la situation<\/strong>. En effet, la direction du r\u00e9seau a mis en place une strat\u00e9gie de r\u00e9duction des co\u00fbts.<\/strong> A l\u2019exception de l\u2019alimentation, l\u2019enseigne fait des \u00e9conomies sur tous ses d\u00e9partements, notamment le marketing et les loyers.<\/p>\n

L\u2019entreprise a \u00e9galement proc\u00e9d\u00e9 \u00e0 la r\u00e9duction de son personnel via entre autres les retraites anticip\u00e9es. La r\u00e9duction du personnel ne concerne pas les points de vente franchis\u00e9s. Pour assurer la poursuite de ses activit\u00e9s, Lunch Garden doit \u00e9conomiser 7 millions d\u2019euros.<\/p>\n

\u00ab Come in & Take Out \u00bb le nouveau service de Lunch Garden<\/h2>\n

A la suite de la d\u00e9cision du gouvernement d\u2019imposer la fermeture des restaurants, Lunch Garden a lanc\u00e9 un nouveau service pour s\u2019adapter \u00e0 cette situation.<\/strong> L\u2019arr\u00eat des activit\u00e9s lors du confinement pr\u00e9c\u00e9dent a fortement impact\u00e9 la marque. Pour cette fois, la cha\u00eene de restaurant en self-service a revu son concept afin de garder ses points de vente en activit\u00e9 et rester proche de ses clients.<\/p>\n

\u00ab Come in & Take Out \u00bb est le nouveau service sur lequel mise Lunch Garden. Il s\u2019agit d\u2019un concept de plats \u00e0 emporter.<\/strong> Les clients r\u00e9alisent les commandes au niveau du restaurant ou par le biais de l\u2019application Ord\u2019r. La liste des plats propos\u00e9s est certes limit\u00e9e mais cette s\u00e9lection offre des recettes belges authentiques. Afin d\u2019encourager les consommateurs \u00e0 commander par le service \u00ab Come in & Take Out \u00bb, Lunch Garden offre gratuitement avec chaque plat achet\u00e9 une mousse au chocolat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sp\u00e9cialis\u00e9e dans la restauration self-service, la franchise Lunch Garden se d\u00e9veloppe sur tout le territoire Belge. La marque a \u00e9t\u00e9 fortement impact\u00e9e par les confinements successifs. Pour limiter les d\u00e9g\u00e2ts et garder la dynamique d\u2019activit\u00e9 de l\u2019entreprise, la direction a d\u00e9cid\u00e9 de mettre en \u0153uvre une strat\u00e9gie d\u2019\u00e9conomie. Elle a \u00e9galement mis en place un […]<\/p>\n","protected":false},"author":54,"featured_media":300919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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