{"id":302150,"date":"2020-12-18T08:00:13","date_gmt":"2020-12-18T07:00:13","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=302150"},"modified":"2020-12-20T11:07:54","modified_gmt":"2020-12-20T10:07:54","slug":"le-reseau-de-franchise-leonidas-senrichit-de-nouvelles-ouvertures","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-de-franchise-leonidas-senrichit-de-nouvelles-ouvertures","title":{"rendered":"Le r\u00e9seau de franchise Leonidas s’enrichit de nouvelles ouvertures"},"content":{"rendered":"

Fond\u00e9e en 1913 \u00e0 l\u2019initiative de Leonidas Kestekides, la franchise Leonidas<\/a>, enseigne sp\u00e9cialis\u00e9e dans la vente de chocolats et autres gourmandises, poursuit son d\u00e9veloppement. Au cours de l\u2019ann\u00e9e 2020, la marque a inaugur\u00e9 de nouvelles boutiques en Belgique<\/strong>, et ce malgr\u00e9 le contexte sanitaire difficile. Par ailleurs, le chocolatier Bruxellois a proc\u00e9d\u00e9 \u00e0 la r\u00e9novation de plusieurs magasins franchis\u00e9s du r\u00e9seau.<\/p>\n

\"Le<\/p>\n

D\u00e9ploiement progressif du nouveau concept Leonidas<\/h2>\n

Le r\u00e9seau international compte actuellement plus de 1 400 points de vente implant\u00e9s dans une quarantaine de pays \u00e0 travers le monde.<\/strong> \u00a0En 2018, le g\u00e9ant du chocolat belge a d\u00e9cid\u00e9 de s\u2019offrir un coup de jeune en adoptant un nouveau concept de magasin. Depuis, la marque s’est lanc\u00e9e dans une r\u00e9novation progressive de ses boutiques. En Belgique, l’enseigne poursuit le d\u00e9ploiement de son nouveau concept. Ce dernier se caract\u00e9rise par un d\u00e9cor \u00e9l\u00e9gant avec des tons chauds et harmonieux.<\/p>\n

En effet, depuis le d\u00e9but du mois de juillet, plusieurs points de vente ont \u00e9t\u00e9 totalement r\u00e9nov\u00e9s. C\u2019est le cas notamment des magasins Leonidas de Rhode Saint-Gen\u00e8se, Theux, Cora Anderlecht et de Zele.<\/p>\n

Leonidas encha\u00eene les ouvertures en Belgique<\/h2>\n

En d\u00e9pit de la situation sanitaire in\u00e9dite que conna\u00eet le pays, l\u2019enseigne belge poursuit son maillage territorial en multipliant les ouvertures. En effet, depuis le d\u00e9but du mois de juillet, le chocolatier a annonc\u00e9 l\u2019inauguration de quatre nouveaux magasins<\/strong>. A la fin du mois d\u2019ao\u00fbt, le couple de franchis\u00e9s Kockartz a ouvert un tea-room \u00e0 Eupen.\u00a0Dans l\u2019enceinte de leur nouvel \u00e9tablissement, les deux associ\u00e9s ont am\u00e9nag\u00e9 un corner d\u00e9di\u00e9 \u00e0 la vente des produits Leonidas.<\/p>\n

Vu le succ\u00e8s de leur premier magasin install\u00e9 \u00e0 Opglabeek, les franchis\u00e9s Marleen et Piet Martens d\u00e9cident de r\u00e9it\u00e9rer l\u2019exp\u00e9rience. En effet, au mois de novembre, ils ont ouvert leur deuxi\u00e8me magasin dans la ville de Bree. En cette fin d\u2019ann\u00e9e, le r\u00e9seau Leonidas a annonc\u00e9 l\u2019ouverture de deux autres nouvelles franchises<\/strong>. La premi\u00e8re est g\u00e9r\u00e9e par Elodie Vainqueur. Cette derni\u00e8re a choisi de s\u2019installer \u00e0 Salzinnes, \u00e0 proximit\u00e9 de l\u2019h\u00f4pital Sainte-Elisabeth.<\/p>\n

Avec cette ouverture, Leonidas renforce sa pr\u00e9sence \u00e0 Namur qui comptera d\u00e9sormais 5 points de vente<\/strong>. La deuxi\u00e8me boutique Leonidas, implant\u00e9e \u00e0 Zelzate, sera dirig\u00e9e par Kelly Willems, une nouvelle franchis\u00e9e de la marque.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fond\u00e9e en 1913 \u00e0 l\u2019initiative de Leonidas Kestekides, la franchise Leonidas, enseigne sp\u00e9cialis\u00e9e dans la vente de chocolats et autres gourmandises, poursuit son d\u00e9veloppement. Au cours de l\u2019ann\u00e9e 2020, la marque a inaugur\u00e9 de nouvelles boutiques en Belgique, et ce malgr\u00e9 le contexte sanitaire difficile. Par ailleurs, le chocolatier Bruxellois a proc\u00e9d\u00e9 \u00e0 la r\u00e9novation […]<\/p>\n","protected":false},"author":54,"featured_media":298023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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