{"id":302151,"date":"2020-12-19T08:00:14","date_gmt":"2020-12-19T07:00:14","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=302151"},"modified":"2020-12-20T11:08:26","modified_gmt":"2020-12-20T10:08:26","slug":"la-franchise-aveve-fait-peau-neuve-et-fait-evoluer-son-concept","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-aveve-fait-peau-neuve-et-fait-evoluer-son-concept","title":{"rendered":"La franchise Aveve fait peau neuve et fait \u00e9voluer son concept"},"content":{"rendered":"

La franchise Aveve<\/a> est en train de repenser son concept. La marque de distribution de produits de jardinage, animaux et p\u00e2tisserie<\/strong> a chang\u00e9 de logo et s\u2019est aussi lanc\u00e9e dans le e-commerce. Le nouveau logo prend la forme d\u2019une feuille, de couleur verte et sur laquelle est inscrit en blanc le nom de l\u2019enseigne. La marque a \u00e9galement cr\u00e9\u00e9 un nouveau service Click & Collect.<\/strong><\/p>\n

\"La<\/p>\n

Un nouveau service Click & Collect<\/h2>\n

Aveve int\u00e8gre maintenant l\u2019e-commerce \u00e0 son concept. Elle a en effet lanc\u00e9 un nouveau service Click & Collect. D\u00e9sormais, les clients ont la possibilit\u00e9 de commander leurs articles \u00e0 partir du site web de la marque et de les recevoir au niveau du magasin de leur choix au bout de deux jours. Etant donn\u00e9 que le r\u00e9seau d\u00e9tient 115 points de vente,<\/strong> les consommateurs trouveront forc\u00e9ment un magasin Aveve \u00e0 proximit\u00e9.<\/p>\n

Cette nouvelle initiative de l\u2019enseigne rentre dans le cadre de sa nouvelle strat\u00e9gie de d\u00e9veloppement. Aveve a \u00e9galement mis en place ce service afin de s\u2019adapter au contexte sanitaire li\u00e9 au coronavirus et maintenir le rythme d\u2019activit\u00e9 de ses magasins durant les confinements<\/strong>. Aveve pourra ainsi continuer de fournir \u00e0 ses clients les produits alimentaires d\u00e9di\u00e9s aux humains et aux animaux, m\u00eame en situation de re-confinement. Les gammes d\u2019articles concern\u00e9s par le service Click & Collect seront \u00e9largies durant les p\u00e9riodes \u00e0 venir.<\/p>\n

L\u2019enseigne Aveve change son logo<\/h2>\n

En 2021, Aveve f\u00eatera son 120\u00e8me anniversaire<\/strong>. A cette occasion, elle a d\u00e9cid\u00e9 de changer de logo pour le rendre plus repr\u00e9sentatif de ses activit\u00e9s. En effet, la cha\u00eene de magasins approvisionne les agriculteurs et distribue leurs produits aux consommateurs. Sur cette base, l\u2019enseigne vient d\u2019adopter comme logo une feuille verte. Par ailleurs, Aveve est \u00e9galement en train de repenser son aspect ext\u00e9rieur pour mettre en valeur son expertise de 120 ans et son approche de durabilit\u00e9.<\/p>\n

Elle adoptera donc un nouveau slogan \u00ab Le plaisir, \u00e7a se cultive \u00bb<\/strong>. Ses magasins s\u2019ornementeront d\u2019une structure en bois, plus \u00e9cologique. Les emballages et la communication seront aussi \u00e0 l\u2019image de ce nouvel esprit de la marque. Pour son nouveau concept, Aveve favorisera les circuits courts avec une provenance belge pour 85% des plantes vendues dans ses magasins.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La franchise Aveve est en train de repenser son concept. La marque de distribution de produits de jardinage, animaux et p\u00e2tisserie a chang\u00e9 de logo et s\u2019est aussi lanc\u00e9e dans le e-commerce. Le nouveau logo prend la forme d\u2019une feuille, de couleur verte et sur laquelle est inscrit en blanc le nom de l\u2019enseigne. La […]<\/p>\n","protected":false},"author":54,"featured_media":302161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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