{"id":302152,"date":"2020-12-20T08:00:16","date_gmt":"2020-12-20T07:00:16","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=302152"},"modified":"2020-12-20T11:08:40","modified_gmt":"2020-12-20T10:08:40","slug":"the-athletes-foot-adopte-une-nouvelle-politique-environnementale","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/the-athletes-foot-adopte-une-nouvelle-politique-environnementale","title":{"rendered":"The Athlete&rsquo;s Foot adopte une nouvelle politique environnementale"},"content":{"rendered":"<p>La <a href=\"https:\/\/ac-franchise.be\/annuaire\/the-athletes-foot\">franchise The Athlete&rsquo;s Foot<\/a>, sp\u00e9cialis\u00e9e dans la distribution de chaussures de sport, a d\u00e9cid\u00e9 de revoir son concept en y <strong>int\u00e9grant une nouvelle politique environnementale.<\/strong> De nos jours, le consommateur est plus attentif \u00e0 l\u2019\u00e9thique des marques qu\u2019il utilise et \u00e0 la fa\u00e7on dont les produits sont fabriqu\u00e9s. Ainsi, les entreprises sont dans l\u2019obligation d\u2019int\u00e9grer la durabilit\u00e9 dans leurs cha\u00eenes de valeurs et dans leurs strat\u00e9gies marketing. <strong>L\u2019industrie de l\u2019habillement sportif ne fait pas exception !<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-302164 size-full\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/La-franchise-The-Athletes-Foot-1-1.jpg\" alt=\"The Athlete's Foot adopte une nouvelle politique environnementale\" width=\"990\" height=\"450\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/La-franchise-The-Athletes-Foot-1-1.jpg 990w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/La-franchise-The-Athletes-Foot-1-1-300x136.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/La-franchise-The-Athletes-Foot-1-1-768x349.jpg 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/p>\n<h2>Des initiatives pour la protection de la plan\u00e8te<\/h2>\n<p>The Athlete&rsquo;s Foot a mis en \u0153uvre une campagne europ\u00e9enne dans l\u2019objectif de <strong>prolonger au maximum la dur\u00e9e de vie d\u2019anciens articles sportifs.<\/strong> La marque a pu concr\u00e9tiser cette initiative en partenariat avec Adidas. Les clients ont ainsi pu d\u00e9poser leurs vieux v\u00eatements et chaussures de sport dans les boutiques The Athlete&rsquo;s Foot situ\u00e9es en Belgique et aux Pays-Bas mais aussi dans d&rsquo;autres pays europ\u00e9ens.<\/p>\n<p>Pour chaque remise d\u2019article, ils ont b\u00e9n\u00e9fici\u00e9 d\u2019un bon d\u2019achat de 10\u20ac. Par ailleurs, les deux enseignes partenaires, The Athlete&rsquo;s Foot et Adidas, appuient leur vision de durabilit\u00e9 \u00e0 travers le nouveau concept Vegan int\u00e9gr\u00e9 au niveau des gammes Superstar, Stan Smith et Continental 80. <strong>Cette version Vegan de ces mod\u00e8les est certifi\u00e9e \u00ab sans usage de produits d\u2019origine animale \u00bb<\/strong>. En septembre dernier, The Athlete&rsquo;s Foot a d\u00e9clar\u00e9 que ces initiatives ne peuvent pas transformer l\u2019entreprise mais elles repr\u00e9sentent n\u00e9anmoins un premier pas dans la <strong>mise en place d\u2019une vraie politique environnementale au sein du r\u00e9seau.<\/strong><\/p>\n<h2>Un mod\u00e8le de franchise exclusif<\/h2>\n<p>Le r\u00e9seau The Athlete&rsquo;s Foot poursuit sa croissance en Belgique et compte consolider son maillage sur le territoire \u00e0 travers<strong> un concept exclusif de franchise<\/strong>. Les marques de sport les plus connues comme Adidas, Puma, New Balance ou Nike, font confiance \u00e0 quelques enseignes partenaires comme The Athlete&rsquo;s Foot. Ces derni\u00e8res sont choisies selon leurs capacit\u00e9s \u00e0 apporter un plus dans le positionnement des collections de ces marques sur le march\u00e9 de l\u2019habillement sportif. Les franchis\u00e9s ont la possibilit\u00e9 de b\u00e9n\u00e9ficier d\u2019une combinaison d\u2019un concept de franchise adapt\u00e9 avec les articles d\u2019habillement sportif les plus demand\u00e9s par les consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franchise The Athlete&rsquo;s Foot, sp\u00e9cialis\u00e9e dans la distribution de chaussures de sport, a d\u00e9cid\u00e9 de revoir son concept en y int\u00e9grant une nouvelle politique environnementale. De nos jours, le consommateur est plus attentif \u00e0 l\u2019\u00e9thique des marques qu\u2019il utilise et \u00e0 la fa\u00e7on dont les produits sont fabriqu\u00e9s. Ainsi, les entreprises sont dans l\u2019obligation [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":301565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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