{"id":302154,"date":"2020-12-22T08:00:29","date_gmt":"2020-12-22T07:00:29","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=302154"},"modified":"2020-12-22T16:40:30","modified_gmt":"2020-12-22T15:40:30","slug":"la-franchise-the-body-shop-relance-son-concept-de-base","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-relance-son-concept-de-base","title":{"rendered":"La franchise The Body Shop relance son concept de base"},"content":{"rendered":"<p>La <a href=\"https:\/\/ac-franchise.be\/annuaire\/body-shop-the-4\">franchise The Body Shop<\/a>, sp\u00e9cialis\u00e9e dans la vente de produits cosm\u00e9tiques, <strong>remet l&rsquo;activisme au c\u0153ur de son concept<\/strong>. Dans ses boutiques, l&rsquo;enseigne met tout en \u0153uvre afin de sensibiliser les clients \u00e0 <strong>leurs responsabilit\u00e9s environnementales et sociales<\/strong>. La marque a lanc\u00e9 cette strat\u00e9gie marketing dans plusieurs de ses magasins \u00e0 travers le monde. C\u2019est maintenant le tour de la boutique de Gand d\u2019int\u00e9grer ce concept.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-302176 size-full\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/The-Body-Shop.jpg\" alt=\"La franchise The Body Shop relance son concept de base\" width=\"802\" height=\"450\" srcset=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/The-Body-Shop.jpg 802w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/The-Body-Shop-300x168.jpg 300w, https:\/\/ac-franchise.be\/wp-content\/uploads\/2020\/12\/The-Body-Shop-768x431.jpg 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<h2>The Body Shop revient \u00e0 ses valeurs d\u2019origine<\/h2>\n<p>Apr\u00e8s avoir pass\u00e9 une dizaine d\u2019ann\u00e9es sous la direction du groupe L\u2019Or\u00e9al, The Body Shop a \u00e9t\u00e9 rachet\u00e9 en 2017 par le groupe br\u00e9silien Natura Cosm\u00e9ticos. Celui-ci reprend alors les valeurs de base de cette marque militante. En effet, <strong>The Body Shop met en avant le concept \u00ab boutiques- hubs activistes \u00bb.<\/strong> L\u2019enseigne a ainsi lanc\u00e9 sa strat\u00e9gie marketing dans diverses boutiques de son r\u00e9seau dans le monde, notamment au Canada, \u00e0 Hong Kong, \u00e0 Singapour, au Royaume-Uni et en Cor\u00e9e du Sud. En Europe, c\u2019est la boutique The Body Shop \u00e0 Gand dans la Veldstraat qui sera d\u00e9sormais int\u00e9gr\u00e9e au concept.<\/p>\n<p>Les clients retrouveront au c\u0153ur de ce magasin un grand lavabo qui leur donne la possibilit\u00e9 d\u2019essayer les produits. Pour mettre en avant sa politique de durabilit\u00e9 environnementale, <strong>The Body Shop a opt\u00e9 pour des mat\u00e9riaux naturels et\/ou recycl\u00e9s<\/strong>. On retrouve ainsi dans les boutiques des bacs de rangement issus d\u2019une usine automobile, des meubles en bois, des tables de maquillage en plastique recycl\u00e9\u2026. Enfin, pour rappeler l\u2019activisme de l&rsquo;enseigne, un vieux m\u00e9gaphone est install\u00e9 dans le magasin accompagn\u00e9 d\u2019informations sur les objectifs environnementaux de la marque et <strong>la certification B-Corp qu\u2019elle d\u00e9tient depuis l\u2019an pass\u00e9.<\/strong><\/p>\n<h2>The Body Shop s\u2019active contre la violence domestique<\/h2>\n<p>La marque activiste qui <strong>milite depuis sa cr\u00e9ation pour l\u2019\u00e9galit\u00e9 des sexes et le respect des animaux,<\/strong> <strong>des humains et de la nature<\/strong>, a r\u00e9serv\u00e9 sur son Site Web un espace d\u00e9di\u00e9 \u00e0 la sensibilisation \u00e0 la violence domestique. En effet, les confinements successifs sont particuli\u00e8rement mal v\u00e9cus par les personnes qui vivent dans des environnements violents ou abusifs. C\u2019est une des cons\u00e9quences de la crise sanitaire que The Body Shop souhaite mettre en lumi\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franchise The Body Shop, sp\u00e9cialis\u00e9e dans la vente de produits cosm\u00e9tiques, remet l&rsquo;activisme au c\u0153ur de son concept. Dans ses boutiques, l&rsquo;enseigne met tout en \u0153uvre afin de sensibiliser les clients \u00e0 leurs responsabilit\u00e9s environnementales et sociales. La marque a lanc\u00e9 cette strat\u00e9gie marketing dans plusieurs de ses magasins \u00e0 travers le monde. C\u2019est [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":300634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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