{"id":302241,"date":"2020-12-26T08:00:40","date_gmt":"2020-12-26T07:00:40","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=302241"},"modified":"2020-12-27T02:28:41","modified_gmt":"2020-12-27T01:28:41","slug":"la-crise-de-coronavirus-une-opportunite-pour-la-franchise-brico","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-crise-de-coronavirus-une-opportunite-pour-la-franchise-brico","title":{"rendered":"La crise de coronavirus, une opportunit\u00e9 pour la franchise Brico"},"content":{"rendered":"

Les confinements successifs li\u00e9s \u00e0 la crise de coronavirus ont \u00e9t\u00e9 une occasion pour bricoler et faire des travaux chez soi. Cette situation a \u00e9t\u00e9 une opportunit\u00e9 pour la franchise Brico<\/a>, l\u2019enseigne de distribution d\u2019\u00e9quipements de bricolage et jardinage, dont les ventes ont augment\u00e9 de 44%.<\/strong><\/p>\n

\"La<\/p>\n

La crise sanitaire profite au groupe Maxeda<\/h2>\n

La crise sanitaire et les confinements ont \u00e9t\u00e9 une v\u00e9ritable aubaine pour les enseignes de bricolage<\/strong>. En effet, beaucoup de personnes se sont mises \u00e0 faire des travaux : peinture, r\u00e9novation, jardinage, construction\u2026 Le groupe Maxeda, \u00e0 la t\u00eate des r\u00e9seaux Brico et Praxis, a ainsi profit\u00e9 de cette occasion pour redresser sa situation financi\u00e8re. En effet, Maxeda passait par un grand passage \u00e0 vide avec une diminution de son chiffre d\u2019affaires.<\/p>\n

Le groupe \u00e9tait dans une situation d\u00e9licate et craignait les cons\u00e9quences de la crise sanitaire. Plus de peur que de mal ! Le bricolage a \u00e9t\u00e9 la passion pr\u00e9f\u00e9r\u00e9e des Fran\u00e7ais confin\u00e9s. Cette tendance a permis au groupe de conforter son assise financi\u00e8re. Par ailleurs, Maxeda a pu b\u00e9n\u00e9ficier des soutiens apport\u00e9s aux entreprises dans le cadre du Covid 19<\/strong>, comme l\u2019ajournement des imp\u00f4ts et la diminution des horaires de travail des salari\u00e9s.<\/p>\n

Une initiative pour la r\u00e9novation des \u00e9coles en Belgique<\/h2>\n

En septembre dernier \u00e0 Bruxelles, les enseignes Brico et BricoPlanit ont lanc\u00e9 une initiative afin de permettre aux \u00e9coles belges de r\u00e9nover leurs locaux. Ce projet \u00ab Les H\u00e9ros du bricolage \u00bb a permis de s\u00e9lectionner 20 \u00e9coles. Ces derni\u00e8res ont la possibilit\u00e9 de b\u00e9n\u00e9ficier des conseils des experts Brico et de choisir les \u00e9quipements dont elles ont besoin<\/strong> pour finaliser leurs projets. Le premier \u00e9tablissement \u00e0 profiter de cette initiative est l’\u00e9cole primaire libre Sint-Denijs de Kalken (Flandre orientale).<\/p>\n

\u00ab Les H\u00e9ros du bricolage \u00bb de cette \u00e9cole ont en effet pu mettre en place une ludoth\u00e8que. Il y a 4.000 \u00e9coles maternelles et primaires en Belgique qui dirigent en commun environ 10.000 locaux scolaires. Plus de 50% de ces \u00e9tablissements ont plus de 50 ans. Ils sont peu entretenus car les soutiens financiers d\u00e9di\u00e9s aux r\u00e9novations prennent beaucoup de temps pour \u00eatre mis \u00e0 disposition des \u00e9coles. Brico et BricoPlanit ont ainsi d\u00e9cid\u00e9 de lancer l\u2019initiative \u00ab les H\u00e9ros du bricolage \u00bb afin de permettre aux enfants d\u2019\u00e9tudier dans un cadre agr\u00e9able.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les confinements successifs li\u00e9s \u00e0 la crise de coronavirus ont \u00e9t\u00e9 une occasion pour bricoler et faire des travaux chez soi. Cette situation a \u00e9t\u00e9 une opportunit\u00e9 pour la franchise Brico, l\u2019enseigne de distribution d\u2019\u00e9quipements de bricolage et jardinage, dont les ventes ont augment\u00e9 de 44%. La crise sanitaire profite au groupe Maxeda La crise […]<\/p>\n","protected":false},"author":54,"featured_media":302250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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