{"id":302884,"date":"2021-03-22T14:16:10","date_gmt":"2021-03-22T13:16:10","guid":{"rendered":"https:\/\/ac-franchise.be\/?p=302884"},"modified":"2021-03-22T14:16:10","modified_gmt":"2021-03-22T13:16:10","slug":"lenseigne-burger-king-soffre-un-relooking-complet","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lenseigne-burger-king-soffre-un-relooking-complet","title":{"rendered":"L\u2019enseigne Burger King s\u2019offre un relooking complet"},"content":{"rendered":"

En qu\u00eate de renouveau et de modernit\u00e9, la cha\u00eene am\u00e9ricaine de restauration rapide Burger King proc\u00e8de \u00e0 un rafraichissement total de sa marque.
\nAu programme\u00a0: nouveau logo, nouvelle identit\u00e9 et nouvel am\u00e9nagement des espaces.<\/p>\n

Le d\u00e9but des festivit\u00e9s est pr\u00e9vu pour le d\u00e9but de l\u2019\u00e9t\u00e9 2021.<\/p>\n

\"nouveau<\/p>\n

Nouveau look pour une nouvelle exp\u00e9rience client<\/h2>\n

Pour la toute premi\u00e8re fois en plus de 20 ans, Burger<\/strong> King<\/strong><\/a> revisite l\u2019int\u00e9gralit\u00e9 de son image de marque<\/strong>. Une refonte d\u2019envergure qui ne sera pas consacr\u00e9 uniquement \u00e0 la modification du logo. En effet l\u2019ensemble des visuels<\/strong>, des emballages, menus et m\u00eame uniformes seront \u00e9galement repens\u00e9s.<\/strong><\/p>\n

Le nouveau mod\u00e8le<\/strong> pr\u00e9sentera \u00e9galement des nouveaux outils marketing int\u00e8grera de nouveaux ingr\u00e9dients plus sains et plus naturels. La marque souhaite par-l\u00e0 remplacer les additifs artificiels<\/strong> dans ses produits mais sans pour autant en modifier le go\u00fbt.<\/p>\n

\u00ab\u00a0Le nouveau style visuel est\u00a0en parfait accord\u00a0avec ce que nous repr\u00e9sentons : des plats d\u00e9licieux et authentiques dans un cadre chaleureux et ludique. Notre\u00a0identit\u00e9 visuelle\u00a0est l’un des principaux outils pour montrer qui nous sommes et ce qui nous tient \u00e0 c\u0153ur\u00a0\u00bb, confie Kevin Derycke, PDG de Burger Brands Belgium.<\/p><\/blockquote>\n

L\u2019op\u00e9ration de rebranding<\/strong> a d\u00e9but\u00e9 depuis le d\u00e9but de l\u2019ann\u00e9e 2021 pour l\u2019ensemble des points de vente du r\u00e9seau. Le premier \u00e9tablissement belge habill\u00e9 aux nouvelles couleurs sera quant \u00e0 lui d\u00e9voil\u00e9 au grand public d\u2019ici cet \u00e9t\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

En qu\u00eate de renouveau et de modernit\u00e9, la cha\u00eene am\u00e9ricaine de restauration rapide Burger King proc\u00e8de \u00e0 un rafraichissement total de sa marque. Au programme\u00a0: nouveau logo, nouvelle identit\u00e9 et nouvel am\u00e9nagement des espaces. Le d\u00e9but des festivit\u00e9s est pr\u00e9vu pour le d\u00e9but de l\u2019\u00e9t\u00e9 2021. Nouveau look pour une nouvelle exp\u00e9rience client Pour la […]<\/p>\n","protected":false},"author":92155,"featured_media":302885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nL\u2019enseigne 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